Printed from Tata-Fiat to go Maruti way for leadership in car market 6 Feb, 2008, 0042 hrs IST,Nandini Sen Gupta, TNN MUMBAI: Tata Motors will use its partnership with Fiat to follow the multiple-model strategy that helped Maruti retain its leadership in the car market. The company will use a combination of its own products and those from Fiat to plug each segment with several car options, an Hindustan Unilever type strategy which Maruti first introduced when it rolled out the Alto and WagonR alongside the Zen in the B-segment small car market...............Tata-Fiat to go Maruti way for leadership in car market- Automobiles-Auto-News By Industry-News-The Economic Times |
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