Fiat to revamp its image - Revival of Fiat India or Just not yet?

ACM · 6th October 2009, 12:34

Quote:

Originally Posted by greenhorn

http://www.team-bhp.com/forum/indian...yet-again.html

you might be interested in this thread as well

Actually this current thread only repeats all that has been said in the earlier thread.

Actually when to big organizations tie-up like in this case TATA would be very offended with reports of poor service for FIAT cars, and they would hence under pressure to save the tie-up work harder for the FIAT service, with newer and better processes etc, This in turn should rub off back on TATA and improve their service.

The Tie-up should be good for both TATA as well as FIAT as well the customers. But it will take some time and improved numbers from FIAT.

CliffHanger · 6th October 2009, 14:42

Definitely Fiat is making efforts to be in the right track. I'm getting numerous calls regarding how's the car's performance, both from Fiat and Tata since I got my Punto serviced. Hope they put their words into action!

amtak · 6th October 2009, 17:26

They are doing a good job. However, they need to keep refreshing their cars every year to stay in the competition. Also, 1-2 lauches a year will keep them in the limelight. They should focus on the segment where Uno once was. Revive the Uno brand and phase out the Palio with Panda/Idea

bond_bhai · 7th October 2009, 09:48

It's easier to build a positive reputation from the scratch than to regain the lost reputation! Honda/Toyota has gotten to where they are now over years and has gained customer confidence greatly whereas Fiat has lost quite a lot over years. It will first have to "undo" the bad reputation it has won and then regain the confidence back.
It's not easy, but if they are willing to, they will surely bounce back. Continious improvement is the key.

chittybang · 7th October 2009, 12:28

Quote:

Originally Posted by amtak

They should focus on the segment where Uno once was. Revive the Uno brand and phase out the Palio with Panda/Idea

Does FIAT have a vehicle that can fit into the Alto/ Spark category? I dont think so. The Panda on the other hand seems a very good bet. Is there any info about Panda coming to India? I could give a tough fight to tall boys in India. Although logic says that at the moment FIAT has to consolidate their position with the Linea and Punto. numbers have to be imrpoved with a better sales pitch. As of now there is a still a lot of people who dont even know that there are cars like the Linea and Punto. As far as their tie up with tata on the sales front I believe its the best bet they had. FIAT alone was not an option because of the numbers they sell and add to it the image. TATA may not be great shakes when it comes to A** but they have a large set up with a better image.

Bluefiat · 7th October 2009, 14:17

I have collected and published online the registrations of the Fiat Group in major countries worldwide. For anyone interested, I leave the link for FIAT data on the Indian market, I write from Italy:

Sales of Fiat cars in India

NutsNBolts · 7th October 2009, 16:51

@Bluefiat. Is it possible for you to put up comparative data on your site?

6th October 2009, 14:42	#47
CliffHanger BHPian Join Date: Feb 2009 Location: Chennai Posts: 756 Thanked: 1,597 Times	Definitely Fiat is making efforts to be in the right track. I'm getting numerous calls regarding how's the car's performance, both from Fiat and Tata since I got my Punto serviced. Hope they put their words into action!
	() Thanks

6th October 2009, 17:26	#48
amtak Senior - BHPian Join Date: Oct 2006 Location: Mumbai - The city of Sea Link!!! Posts: 2,915 Thanked: 900 Times View My Garage	They are doing a good job. However, they need to keep refreshing their cars every year to stay in the competition. Also, 1-2 lauches a year will keep them in the limelight. They should focus on the segment where Uno once was. Revive the Uno brand and phase out the Palio with Panda/Idea
	() Thanks

7th October 2009, 09:48	#49
bond_bhai BHPian Join Date: Aug 2007 Location: Bangalore Posts: 83 Thanked: 10 Times	It's easier to build a positive reputation from the scratch than to regain the lost reputation! Honda/Toyota has gotten to where they are now over years and has gained customer confidence greatly whereas Fiat has lost quite a lot over years. It will first have to "undo" the bad reputation it has won and then regain the confidence back. It's not easy, but if they are willing to, they will surely bounce back. Continious improvement is the key.
	() Thanks

7th October 2009, 14:17	#51
Bluefiat BHPian Join Date: Sep 2009 Location: Trento - Italy Posts: 47 Thanked: 9 Times	I have collected and published online the registrations of the Fiat Group in major countries worldwide. For anyone interested, I leave the link for FIAT data on the Indian market, I write from Italy: Sales of Fiat cars in India
	() Thanks

7th October 2009, 16:51	#52
NutsNBolts BHPian Join Date: Jul 2009 Location: Jammu Posts: 817 Thanked: 41 Times View My Garage	@Bluefiat. Is it possible for you to put up comparative data on your site?
	() Thanks