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Old 21st March 2010, 19:08   #16
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Originally Posted by Simhi View Post
It seems all manufacturers (except for few exceptions) provide only 6 to 7 color options
2. All of them seem to play safe with standard colors.
3. Almost all of them offer variants of following standard colors
a. White
b. Black
c. Red
d. Grey
e. Silver
f. Beige
That is so true! Forget entry level models, you can't even buy a 50 lakh rupee BMW in the rich metallic greens (and other premium colours) that you get abroad. Indian car manufacturers should really venture out of their limited circle of colours.

Only Maruti & Hyundai offer a wide palette of colours. Chevy, especially, has some pretty neat options for the Spark & Beat.
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Old 21st March 2010, 21:10   #17
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Mahindra's flagship product (Scorpio 4x4) is offered in two colours, beat that, one of those have a dual tone that doesn't really suit its character!!

Better than that, when I bought my Ikon, the top end ZXi hd only 3 colour options, the lower variant had 8 (including the three from ZXi trim) to choose from. Although in this case I wasn't complaining.

Last edited by 1100D : 21st March 2010 at 21:12.
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Old 21st March 2010, 21:34   #18
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Tata used to offer a bright red on the indica turbo only till 2006.
It was reintroduced for the indica dicor alone, and the indigo CS later.
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Old 21st March 2010, 21:41   #19
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Many manufacturers also limit the color options for lower trim levels. For Example Scorpio LX only comes with Silver, Rocky beige and Black, the popular colors like white are reserved for more pricey SLE and VLX trim levels. Since Scorpio is the best selling SUV in the class most buyers do not mind the compromise.

Mahindra did the same thing with Logan when it was initially launched, they offered just black and silver in the base trim level. Thanks to the high pricing, boxy styling this car never set the sales charts on fire plus the competition like Indigo, CS and DZire offered better value to buyers. Now after the car sales dipped they offered all the so called premium colors like white for the base variant.

I think VW is doing a similar mistake with the lowest variant of the newly launched Polo. Firstly they do not have Sales and Service infrastructure and market confidence yet to take the market leaders Maruti and Hyundai head on, Plus by limiting color choices to Just White and Red they are promoting their higher trim specs variants but they are also limiting their sales.

Last edited by .anshuman : 21st March 2010 at 21:44.
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