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Not sure if you all have come across this in todays' TOI.

this has also been uploaded on the fiat-india site. Is this FIAT's new marketing strategy to attract sales?

As far as i know this is the first time any car manufacturer has given in such a offer. :)

More details : Fiat

Is everyone who does a valid booking entitled for some upgrade or other; or will the system decide who is the lucky winner for upgrade based on some fixed time interval(like every week or month etc).

Wow. First of its kind offer uhh. I think its a fairly enticing offer. Anyways I am impressed with innovative offers like these. I understand that its based on lucky draw, selected few would get the upgrade offers. Still, an interesting enough offer.

The site doesn't mention about the time, but not everyone is entitled to an upgrade. From what i understand, the system generates random numbers and u have to select one of them. Which may or may not be an upgrade. But i guess the dealer also has something to do with deciding whether or not you get it.

Quite a fancy gimmick, but it can definitely help boost sales. But this is surely a first for any carmaker in India, so hats off! Good to see a little innovation :)

I just checked. Everyone gets the offer.

Does that mean everyone gets an upgrade? What all free upgrades do they offer?

thanks a lot i booked it last week and just called up my dealer he said he will register me for it....

i think this offer is also valid for new car purchases. and other than upgrade on car there are other offers too. Extended warranty upgrade etc.

seems like a good new offer.

When I saw it, I found it too much good to be true! This is some sort of lucky draw. You book the vehicle and the name goes in draw. Then they will tell whether you qualify or not. They have also not mentioned how many or what %age will qualify? Just good marketing trick to attract people.

Is there a fine print on this one too ? Like limited offer / stocks / days. Coz it sure is not making any financial sense, unless the top brass have flipped their lid completely.

Interesting offer, but what if you dont want a Linea? I would pick a Punto over a Linea anyday, provided the features and engine were the same.

i really have no clues on what they intend on upgrading! cos does it mean that who ever books Punto will get linea? what if i am not interested on Linea?. Guys can anyone get a clear idea on what they really intend to convey?

according to the site 6 lucky Selected Participants will get the offer

Everybody doesn't get the upgrade. You only stand a chance to win any of these:
6 car upgrades or 24 variant upgrades.
Apart from this everybody gets value pack offer (extended warranty + RSA)