Go Back   Team-BHP > BHP India > The Indian Car Scene

Thread Tools Search this Thread
Old 22nd February 2010, 10:28   #1
Senior - BHPian
shishir_bn's Avatar
Join Date: Nov 2009
Location: Bangalore
Posts: 1,195
Thanked: 108 Times
Default M&M aims to sell one lakh pre-owned cars by 2015

Just came across this article. This is fantastic. I feel the used car price might fall now due to competition. By the way how is the used car service section by M&M. Any one who has bought from these dealers can answer this.

Mahindra & Mahindra is looking to expand its pre-owned vehicles business with plans to sell one lakh units every year by 2015, for which it will ramp up its outlets by over four-fold
Source :: M&M aims to sell one lakh pre-owned cars by 2015- Automobiles-Auto-News By Industry-News-The Economic Times

Last edited by shishir_bn : 22nd February 2010 at 10:30.
shishir_bn is offline   Reply With Quote
Old 22nd February 2010, 17:00   #2
Team-BHP Support
GTO's Avatar
Join Date: Feb 2004
Location: Bombay
Posts: 50,855
Thanked: 111,290 Times

This is the 'nth press release I'm seeing from Mahindra, on how they will expand their network of FirstChoice outlets as well as marketshare . However, and especially over the last couple of years, its been just that (i.e. TALK). Firstchoice has failed to make any headaway into the super large Indian used car market. Firstly, small network. Second, low brand recall. Third, no real justification for the premium pricing. Strange when you consider that they were one of the first organised players to enter the used car segment.

Project had a lot of promise, but just faded away into the background. I'm surprised their 114 existing outlets are even able to stay afloat. Back of the envelope calculations show that, the average sales per Firstchoice outlet were a mere 1.72 cars per week ! Even my neighbourhood-broker-working-from-home can match that number.

Related threads:

How is Mahindra FirstChoice?

FirstChoice to expand into after-sales
GTO is offline   Reply With Quote
Old 22nd February 2010, 17:03   #3
Senior - BHPian
amtak's Avatar
Join Date: Oct 2006
Location: Mumbai - The city of Sea Link!!!
Posts: 2,813
Thanked: 394 Times

I am sure 50,000 would be Logans! Wasn't this the original contract for the logan? If they cannot sell new, probably try selling it as used at a "competent price".

PS: No offence to any present owners of the car. I love it too.
amtak is offline   Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Similar Threads
Thread Thread Starter Forum Replies Last Post
Pre-owned Optra / Pre-owned Accent CRDi / New Tata Indigo ashthedivx Sedans 15 24th February 2007 14:03
pre-owned Baleno vs pre-owned Accent vs ikon flair rohantn Sedans 36 16th February 2007 20:27
pre-owned Wagon R or pre-owned Bolero - pls advice rohantn Hatchbacks 26 7th February 2007 17:02
Pre-owned Ford mondeo vs Pre-owned Skoda octavia azifali Sedans 6 24th July 2006 13:46

All times are GMT +5.5. The time now is 20:02.

Copyright 2000 - 2018, Team-BHP.com
Proudly powered by E2E Networks