I have asked myself this question zillions of times and i'd like to ask this question to all of you. Remember I am not taking away any credit from Hyundai and I repeat, Ford and Opel deserved what they got from the Indian customers for trying to rip us off using their brand leverage.
use your powers of visualization to go back in 1995. What cars do we have? Maruti Esteem for about Rs.6 lacs, Daewoo Cielo for about Rs.6.5-7.5lacs, Ford Escort for about Rs.6.5-7.5lacs, Opel Astra for about Rs.8-9 lacs.(all prices approx). Then a company comes in advertising itself as South Korea's largest car maker. Forget the average Indian customers, many of us, team-bhpian's don't know that there is a company called Hyundai making cars. These guys launch a car called XG 300 and ask you to pay Rs.7-8lacs for it. Would you buy it or would you buy the Ford Escort or Opel Astra? |