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-   -   Tata Nano-November Sales=506. Analysing the root cause and devising the solutions. (https://www.team-bhp.com/forum/indian-car-scene/92985-tata-nano-november-sales-506-analysing-root-cause-devising-solutions-19.html)

Dec 2010 sales of NANO are 5784

Tata Motors - Media Centre

It is quite strange, one month Nano sells only 506 and the next it sells 10 times more around 5000 units. I simply cannot digest such fluctuation.
But I am seriously doubting the validity of the 506 number. Either the numbers reported were wrong last month or there were some production issues etc from TATA motors due to which they could not deliver more Nano's

IT could be the other way round as well . hmmm

Yes, that's what I think. I think the new numbers are inflated. They got a lot of bad publicity due to the 500 number last month.
Let's see if they can substain the 5000 number for the last 4-5 months.

I beg to differ. I spotted three brand new "just-delivered" Nanos this evening...

TML has advertised Nano aggressively over last couple of weeks, alongwith attractive offers; which surely have affected the sales in positive way. Btw even i am planning one for daily use.

I really cant understand, If TATA sales go low we criticise. If TATA motors sales go higher, we cant digest.lol:

C'mon guys, lets give it to the India's very own Desi brand for doing so wellclap:.

I dont think they can inflate the nos. Sales nos should hit the 8000-9000 mark once the upgraded version becomes available. Not sure about the exact date though.

I don't think any amount of advertising & offers would increase sales by 10 times in a product whose sales have been steading declining for quite some time. I can believe a 500 to 2000 jump because of offers & ads.


I think the numbers reflect the number of cars shipped to dealers not numbers sold. That I think can be increased by also adding incentives to dealers.


The plural of anecdote isn't data. If it was, then I would beg to differ based on the fact that I did not spot any 'just-delivered' Nanos this evening.

How amazing, that Tata managed to sell only ~500 nanos last month when they had started selling Nano in a phased manner starting with few states and absolutely no advertising and with complicated financing options... that after 1-2 of returning customers away from showrooms.

Just as amazing that once they had Nanos available in almost all states in India, and they started advertising the availability of nanos..easy finance options..great warranty etc that they have achieved to sell almost 10x as many nanos.

And people smell conspiracy. /sarcasm
:Frustrati
BTW, if Tata were to fix numbers... why didn't they do that last month ?

Guys, it is possible for Tatas to lie to their stockholder for a while but lies simply won't work with their suppliers who have invested a lot of money in this project with Tatas.

It's quite heartening to see TML trying their best. Apart from the schemes and offers, did anyone notice the new Nano Ad with the little girl ? That's 1 thing they needed to do from the start. Schemes and Offers are all good but mostly they are passed on to the customers only after they visit the showroom. All this while TML wasn't doing much marketing with any ads on TV or newspapers (atleast I didn't see any). Coupled with dwindling sales, people would have thought 'has Tata given up on the Nano ?'

IMHP, the Tatas were done by the thinking that the Nano doesn't need any marketing and will sell by itself due to it being Nano, the 1L car. They should have done the same level of marketing as in other cars because in India you never know how the customers will react, particularly those who have had no experience with car buying and are a major chunk of nano's target audience.

When the Nano V2 arrives, it will only cement the belief that TML can't do a perfect V1 of their vehicles and will always bring a V2 to rectify the niggles in the earlier versions (although their are exceptions like Manza but then that were based on the Indica Vista platform and had some things like the central odometer-tacho position sorted out and had the Blue5 which I think, gradually found it's way in Vista as well, please correct if wrong). This will only lead to lower sales of their vehicles at launch in the future. Mr. Ratan Tata was on the money when he said that they need to release vehicles without any problems and that too in quick succession. I hope this month's figures are not an exception and nano continues to sell in decent numbers, although I think as the news of the impending introduction of Nano V2 spreads many prospective customers can delay their purchases leading to a possible fall again in the numbers. Only Time will tell but let's keep our fingers crossed :)

I am not criticizing TATA motors. I was just questioning the validity of the numbers due to the difference in sales for the two months. and I am not commenting on TATA motors based on the numbers 5000 or 500 . If the numbers are correct, then its great for TATA motors to pull of such an astonishing increase.

So what are you saying here - that in Nov it was available in very few states & hence sold 500. And in Dec, it was available in almost all states & sold 5000?

Another thing here is that advertising, easy finance options, better warranty all cost money. These 3 thing would surely have increased the cost price for that. They priced the Nano assuming that the Nano was cheap enough to not need either of these 3 things. So obviously Tata cannot continue this indefinitely - they would have to raise the price by maybe around 15-20% if they needed to continue this.

This is what I think happened. Sales have been decreasing for quite a few months leading to extra stocks at dealers. And in Nov dealers stopped taking more stocks. Hence the radical dip in Nov.

I agree here. They won't be able to do this for many months. That's why I want to see if they are able to substain this 5000 sales for more than 3-4 months & also if they are able to work without raising prices for more than 4-5 months.

Guys, [As far as I know] Sale volume is the number of sale invoices generated by TML to the end customer, not to the dealers. So, this figure has to be the actual sales happened in December 2010.
And oh, btw, any company wont issue a false number like this unless they are ready for a situation where Satyam ended up ! I am sure, TML is not going towards it :)

Like PK put it above, lets give the due credit to Indian companies too instead of just going behind how & what the Japanese/German/US companies lead or sometimes, mis-lead us.

The SIAM sales figures discussed in TBHP every month comes from the manufacturer - it may include cars which are still at the dealer. At least that's what I have been told in TBHP. So this 5000 figure may also be similar.

Anyway, I think they have got to 5000 in 2 ways
- Lots of discounts, schemes, offers, advertising - they even offered a 2% loan for employees of TML & even relatives- valid till 31st Dec. This essentially means they are taking a loss on this.
- Based on advertising & offers & pressure, dealers have been pushed to take more cars - this will help dealers also - because it will help bring down the negative impact of Nov sales.

However, once dealers have more cars in their yard, they will try more to sell it + it's now easier to sell than before. So it may work & it may prime the Nano Market to an extent that in 5-6 months, they can remove the schemes & offers & ads & still continue to have decent sales.

So we need to wait for 4-5 months to see what happens - because it's not possible to continue will the current marketing & offers for long without raising the price of the car.