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Originally Posted by Jeroen In most of Western Europe you don't want to be associated with BMW drivers.
Anything in a 3-series or less is a sales rep on its way to sell the next copier. Anything upwards of a 3 series is likely to be driven by a banker that just bankrupted the nation or a drug dealer.
But even there, Mercedes are just for fat old gits. BMW's are bought by fat old gits who pretend to be twenty years younger than they really are. Audi's are bought by fat old gits who are extremely boring. |
Top Gear much?
I know, you've got sufficient evidence to back it up, in all probability. But aren't fat-old-gits - whether or not they pretend to be 20 years younger / boring - allowed to be enthusiasts or 'car-lovers'. Some of them aren't. But I'm sure there is a substantial number of them who are as well.
I'm not talking about enthusiasts who track their cars or who are walking-talking-encyclopedias. I'm talking about people who like the badge. People who have a bias towards these cars and for what they offer relative to the competition.
Some would prefer a Mercedes over a BMW just because his grandfather has a soft-spot for it. And this soft-spot rubbed off on the person buying it.
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Originally Posted by Jeroen Whilst living in the US I noticed that no matter what car you drove as long as it was European and not American, people thought it was special. Americans thought/think the Volkswagen Jetta was/is pretty neat for crying out load. |
That's because the Jetta is actually a great car! It does everything you want it to, and then some, and it makes German anality available to those who can't get something more expensive.
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Originally Posted by Jeroen No offense, but I think none of these cars are ever bought by true car lovers. All of them, no exception, are first and foremost show off cars. Like; I'm the CEO of the company I'm expected to drive a Mercedes/BMW. |
True. In a way.
It IS a status thing. But you also say that the general perception, the stigma attached to it - if you will - makes the prestige thing redundant? I'm not sure if it's wise to stereotype drivers / owners of particular cars.
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Originally Posted by Jeroen True car lovers never buy a car to show off, and they certainly never buy for convenience. |
Most certainly not!
What about those who buy cars from BMW's M-Division, or Merc's AMG division? What about fun cars like the Focus RS, or the VW Golf GTI? Or the Mini Cooper? They are 'true car lovers' in the logical sense, but they would like some practicality as well. Not everyone can afford a 5 car garage where they can prioritize one car for performance and another purely for practical purposes.
If you study the European market carefully, you'd realize that the average car-nut, who also happens to be a family man, buys something like a Mercedes E63 AMG Estate / Station-Wagon.
In fact, Audi has discontinued the RS4 Worldwide and replaced it with the RS5, EXCEPT in certain Euro markets, where they continue to sell the RS4 ONLY in 'Avant' (Estate) trim.
That certainly says something, doesn't it?
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Originally Posted by Jeroen The last thing a true car lover would be interested in is whether a particular brand sells more units than a other brand. |
Not necessarily again.
A true-car lover might evaluate his needs, his priorities and his conditions so that he makes an informed decision. Due to financial constraints / after-sales worries - if any - he might go in for something sensible, yet something that might suit him.
There are cars for every one these days.
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Originally Posted by Jeroen Two things:
One:
Practicality can never and should never be a criteria for a true car lover.
Two:
Statistics on number of cars can never and should never be a criteria for a true car lover either.
Jeroen |
See above.