Mitsubishi Motors to Setup Ralliart Outlets in Indian Malls Ralliart, Mitsubishi Motor Corporation’s (MMC) flagship motor sports and merchandise outfit will soon make its way to Indian malls.
Vice President and Business Head, Chennai Car Plant, Hindustan Motors, YVS Vijay Kumar said, while talking to Auto Monitor exclusively at the inauguration of the first Autodrome, a 100 percent Hindustan Motors (HM) initiative to sell red-tier Mitsubishi products. However, its still not clear whether Ralliart will be a standalone MMC initiative or with some help from their Indian tech-partner.
Both, the Autodrome and Ralliart as strategic initiatives indicate a secondary attempt at imminent diversification into retail and promotional verticals for HM and MMC. Earlier, HM tried to revive its presence by consolidating its auto components and ancillary business under Avtec, which now supplies engines and powertrains to OEMs. The move was touted by analysts as inevitable yet wise and has been a documented success, especially with Avtec supplying to Ford and other prominent OEMs.
Ralliart is a 100 percent subsidiary of Mitsubishi Motors and has established itself as a unique motor sports agency diversifying into FIA rally team back ups, management and planning of racing events and driver safety schools, developments of performance parts for Lancer Evo series of thoroughbreds and marketing of rally paraphernalia for MMC.
‘The sub-continent is opening up to the big business of motor sports and auto-merchandise sector looks all set to grow exponentially over the next few years. We want to enhance our brand equity by emphasising MMC’s long-standing association with the Dakar and WRC. We may look at Ralliart outlets in premium malls in metros where the target audience can be reached with appropriate visibility,’ informed Brand Manager – Communications, HM, Mir Hyder. Mitsubishi to set up Ralliart outlets - Automonitor |