[volkman10]

Honda is developing an entry level car which is codenamed as ‘World A-Entry’.
In 2017 Honda plans to get in entry level small car market with a new low cost and a mass market project named as ‘World A-Entry’.

2013 Honda N concept small car



The development has just begun and Honda is betting big on it. Honda is now moving from premium level cars to mass market cars and so the quality and cost are going down.The premium-ness in earlier generation Honda city lacks in Honda Amaze but Honda claims their cars are durable for long term ownership.
World A-Entry is expected to get a 1 liter turbo petrol engine for better efficiency and greener tomorrow.

http://www.autocolumn.com/2014/01/sc...bal-small-car/

[mints21]

Honda's entry to the small entry level cars will be a welcome step. But what needs to be seen is the transformation from a luxury car manufacturer to the entry level car manufacturer. If launched in India it will give a tough run to Maruti which has enjoyed complete market dominance.

We have in India seen companies like Maruti and Hyundai which have started from entry level cars and then moved to sedans, SUV and luxury cars. While for Honda it is a reverse situation, completely different from the current scenario that has been witnessed in India.

[libranof1987]

If they plan on getting this car in India simultaneously, it is a good thing no doubt. We'll have a Honda in the very important entry-level segment in India.

But, it will most likely come at the cost of quality (not perhaps reliability and durability but finish and premium) and features. The Etios from Toyota is an example.

[Maverick79]

Seeing the sheer size, it would be a real challenge to pack in the dual fuel tanks.
Even if not feasible, there will be good no. of takers any ways in India due to its Brand value.
But it might increse the nos. further, if it runs on two fuels, Which might be the near future requirement, if they want to sustain for a longer time frame in this already over crowed 'A1' segment by 2015.
The profit margins will be really tight with such a kind of competition.

[Tats07]

I wonder - why couldn't Brio/variants of Brio be used for this purpose, and it was necessary to come up with a new concept?

[RavenAvi]

Hironori Kanayama has already cleared all doubts about an offering below the Brio for India - it's not coming, and the project stands shelved.

If this is launched on a global scale, it's a definite that this won't be coming to India for a long, long while.

Posted by me in the Honda India: The Way Forward thread about a week back.

[srishiva]

If Honda wants to create a car that looks like this, I dont think they need a new platform. Maybe this was true before the Brio. They could give something like this based on Brio with a turbo 1 liter motor

[GTO]

Originally Posted by RavenAvi

Hironori Kanayama has already cleared all doubts about an offering below the Brio for India

Just what I thought when reading the opening post. They already have the Brio which was launched at 3.95 lakhs. As of date, Honda can't go much cheaper than that. They simply don't have the volumes or cost efficiency of Maruti.

If & when this global entry-level hatch comes to India, it'll probably be as a replacement to the Brio. But for the longest time, we shouldn't expect an Alto or Eon competitor from Honda (or even Toyota, for that matter).

[rajeev k]

Originally Posted by volkman10

Honda is developing an entry level car which is codenamed as ‘World A-Entry’.
2013 Honda N concept small car
Attachment 1192443

This falls under the same school of design cars Ray and Hustler planned by Hyundai and Maruti respectively. Discussed earlier in two different threads.
Attachment 1194123Attachment 1194124

[akshay87kumar]

I would choose to go with the CEO's interview, which clearly indicates that Brio and Amaze will remain the entry level cars for Honda. However, the "World A Entry compact car" and "GSP2" platform remain shrouded in mist yet. Even financial express, while reporting the debut of Celerio in its columns today, stated that Honda is developing a "mini car smaller than Brio to take on Alto". It says the car will be developed in India and could be rolled out of an all-new Honda plant in Gujarat. Unverified journalism doing the rounds or competitive strategy - this remains to be seen!

[Mpower]

Originally Posted by GTO

Just what I thought when reading the opening post. They already have the Brio which was launched at 3.95 lakhs. As of date, Honda can't go much cheaper than that. They simply don't have the volumes or cost efficiency of Maruti.

If & when this global entry-level hatch comes to India, it'll probably be as a replacement to the Brio. But for the longest time, we shouldn't expect an Alto or Eon competitor from Honda (or even Toyota, for that matter).

I think Nissan (via Datsun) is the boldest of the newcomers when it comes to taking on Maruti head-to-head in the Alto segment.

So far we have seen the Nano come in below and the Eon come in slightly above. Both have carved a small niche for themselves but the Alto itself has not only been unaffected but has probably grown.

Battle lines are drawn. The Go 1.2 will take on the K10 and the yet to launch 800 cc Go will take on the Alto800. Lack of network will be a severely limiting factor though (same for all newcomers like Honda, Toyota)