[Aditya]

Tata Motors has announced the launch of its passenger car range in Algeria. The Mumbai-based company has introduced Indica and Vista hatchbacks and the Indigo and Manza sedan in the market.

Tata Motors has appointed SPA Elsecom for distribution and marketing of its cars in the North African country. Dealerships have been set up in Algiers and Oran and ten additional sales and service centres are likely to be established by by the end of this year.

The entire range of cars is equipped with safety features like dual airbags and ABS. Tata Motors is offering a 5-year / 100,000 km warranty on the Vista and Manza. The company is also providing 24-hours parts guarantee and 5-year free roadside assistance.

Tata Motors has been selling its vehicles in various countries around the world since 1961.The company has presence in various countries across Europe, Latin America, Africa, Russia, Middle East, Asia and Australia. Algeria has been ear-marked as a focus market in its global strategy.

[arnabchak]

Originally Posted by Aditya

Tata Motors has announced the launch of its passenger car range in Algeria.

The entire range of cars is equipped with safety features like dual airbags and ABS. Tata Motors is offering a 5-year / 100,000 km warranty on the Vista and Manza. The company is also providing 24-hours parts guarantee and 5-year free roadside assistance.

Aditya,

Great news for the Indian giant!!

Yet, I strongly believe that if a small African country are stringent on the basic safety features, we as a large nation should have these features as mandatory.
Even after being an Indian company, Tata Motors have failed to give a 24 hour spare parts guarantee and 5 year road side assistance till date.

Some times, get the feeling that we are being short changed!!

If you can provide in a remote African province then why are we ignored?
Certainly not done Tata!!

[SmartCat]

Warranty, guarantee & roadside assistance is necessary to sell an unknown brand in a new country. It's a confidence building measure.

Warranty & roadside assistance for Indian customers is a good idea as a CBM. But 24 hours parts guarantee for all components might be difficult to achieve from logistics point of view.

[narayan]

Originally Posted by arnabchak

Yet, I strongly believe that if a small African country are stringent on the basic safety features, we as a large nation should have these features as mandatory.
Even after being an Indian company, Tata Motors have failed to give a 24 hour spare parts guarantee and 5 year road side assistance till date.

Some times, get the feeling that we are being short changed!!

If you can provide in a remote African province then why are we ignored?
Certainly not done Tata!!

Lets pls understand that any feature/service is possible to be offered subject to

1) Ability to offer it in a market
2) Ability to price it appropriately in the market


In India, pls tell me - are we willing to pay for all this ? How may are willing to pay extra for ABS/AIRBAGS/ROAD SIDE ASSISTANCE etc ?

When there is a substantial market for such products/services/features, why would any car maker ( not just TaMo) not offer it ?

[arnabchak]

Originally Posted by narayan

Lets pls understand that any feature/service is possible to be offered subject to

1) Ability to offer it in a market
2) Ability to price it appropriately in the market


In India, pls tell me - are we willing to pay for all this ? How may are willing to pay extra for ABS/AIRBAGS/ROAD SIDE ASSISTANCE etc ?

( not just TaMo) not offer it ?

Dear Sir

I strongly believe that the above should not be need dependent/price dependent but regulated by the Govt and mandated.

Does it mean that a life in India is cheaper than a life in Europe/US because the Govt. has not regulated the safety features in a car and the same company which give the same car in Europe is laden with safety features where as we get the bare bones basic.

Also tell me Sir, if a small nondescript African state can pay, so can we!!

Its just that the options should be available and safety features are made compulsory!!

[greenhorn]

They must be running out of gullible new customers in India, because WOM for tata cars in general is particularly poor, and as they sell more and more cars in india, they keep reducing that pool.

Poor Algerians!

To the people whining about the better level or service they are providing there - probably an initiative by the local distributor - they know that the odds are against them, and need something to crack the market. I expect it to go down very soon as/if they get marketshare.

and if something goes wrong, TML can always wash their hands off the whole affair and say it was the distributor's fault.

Poor Distributors

[CrAzY dRiVeR]

All good, but why did they go to a new market with the aged Manza & Vista siblings instead of the much more modern Zest/ bolt that are now market ready!

[Autolock123]

Algerian vehicle market is plagued with the counterfeit spare parts and which has compromised the safety, hence to reduce the road accidents Algerian government has brought in a new regulation under which the importers are only allowed to import cars according to safety and emission norms in country and is imperative for dealers to provide after sales service and make the spare parts available.

[rohanjf]

Originally Posted by CrAzY dRiVeR

All good, but why did they go to a new market with the aged Manza & Vista siblings instead of the much more modern Zest/ bolt that are now market ready!

Vista and Manza are tried and tested in India, as well as in some other African countries. All the niggles should be ironed out by now

Zest is new, but why would people prefer a sedan that is so small, when they can get a hatchback of the same length that offers more space?!

I won't be surprised if Bolt is launched as a replacement for Vista outside India, within the next 2 years.

[Autolock123]

To add further, Algeria is one of the attractive market as the vehicle sales have seen a good rise approx 10% Y-O-Y in past few years. In 2012 the new vehicle registration were 437,000 units. Thanks to the lifting of the import sanctions and the substantial increase in wages. These factors are pushing the sales of new vehicles to further achieve the governments agenda of Road safety.

As far as the launch of old vehicles is considered, in my opinion, The market is still maturing. Its a market place where there is lot of latent demand for affordable cars which could be met by Vista. Zest and Bolt are more of a premium cars for mature markets.

[Lobogris]

Originally Posted by arnabchak

Aditya,

Great news for the Indian giant!!

Yet, I strongly believe that if a small African country are stringent on the basic safety features, we as a large nation should have these features as mandatory.
Even after being an Indian company, Tata Motors have failed to give a 24 hour spare parts guarantee and 5 year road side assistance till date.

Some times, get the feeling that we are being short changed!!

If you can provide in a remote African province then why are we ignored?
Certainly not done Tata!!

Without doubt Tata and other manufacturers should provide ABS and at least 2 airbags for all vehicles in India and the government should mandate it as well.

However, Algeria is not a "remote African province". It is in North Africa and literally touches France and Spain. The standard of living is much higher than India. Their per capita income is 3-4 times higher than India , being over 5500 $ while India is around 1400$. Algeria is more like Europe in terms of their infrastructure as well. Take a look at at a few pictures which will illustrate the point:

[dr.abhijeet]

Originally Posted by arnabchak

Aditya,

Great news for the Indian giant!!

Yet, I strongly believe that if a small African country are stringent on the basic safety features, we as a large nation should have these features as mandatory.
Even after being an Indian company, Tata Motors have failed to give a 24 hour spare parts guarantee and 5 year road side assistance till date.

Some times, get the feeling that we are being short changed!!

If you can provide in a remote African province then why are we ignored?
Certainly not done Tata!!

I agree with you Tata should have given the above mentioned stuff to us. however, its the local market and demand which I think dictates this and it appears that Algeria is a more mature market than ours.On a different note, we are way below Algeria on almost all health indices although all of us love India for its greatness, we are not really great on either health or development indices.
FYI
http://www.worldlifeexpectancy.com/w...geria-vs-india
http://www.indexmundi.com/g/r.aspx?c=in&v=29