Re: Sports car fad fading away says BMW sales chief I've thought of this whenever I saw people driving convertibles on TV, that its impossible to have the top down all the time in countries like ours. The pollution levels have also risen to an uncontrollable extent worldwide and that's possibly the reason why the article quotes weather and pollution as some of the reasons.
Another reason could be that a convertible, is a little more than a cruiser bike with windshield. If people do drive with the roof down, storage is reduced by 60% in the boot. Even if the rear has seats, they are usually good for small children in most cases. It was always an impractical choice, only for those who want to a relaxing weekend road cruise.
Somehow though, the companies missed the elephant in the room. The main reason - that of choice. The German brands all make so many models of cars today that this was bound to happen. Lets look at how many there are :
1.Luxury hatch : A car with a hatch, 3 & 5 door variants with identical wheelbase
2.Sports hatch : Available in convertible/normal with sportier driving.
3.Entry sedan : 4 door with priorities focussed on seating comfort & ride
4.Entry sedan with extended wheelbase & hatch type opening
5.Sports sedan : 4 door/coupe with better air-intake, larger turbo and pliant suspension
6.Luxury sedan : Longer than entry sedan, more comforts & luxury
7.Luxury sports coupe : Available in normal & convertible, they are the luxury sedan on roids.
8.Executive sedan : Available in normal and extended wheelbases, they are the flagships of any brand
SUV's aren't even included in these. Luxury brands cannot simply imagine that every new model will spike overall sales. There is bound to be distribution of buyers across the models, in turn lessening individual sales of models that are deemed not-so-practical, i.e convertibles. Its about time they think hard before releasing yet another tweaked model.
Last edited by dark.knight : 14th November 2014 at 14:53.
Reason: Typo
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