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Old 26th February 2015, 10:40   #1
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Audi shows its future design language

Motor shows have become the ultimate showcase of designing prowess for luxury car makers. As far-fetched as some of these designs may seem, many production models bear a stark resemblance to their original concepts. In November 2014 at the Los Angeles motor show, Audi presented the Audi prologue concept car, providing insight into the brand’s future design language. The German car maker will now present a new 5-door variant of the concept at the Geneva motor show, named the Audi prologue Avant.

The prologue Avant measures 5,110 mm in length, 1,970 mm in width, 1,400 mm in height and has a 3,040 mm wheelbase. Power comes from the plug-in hybrid drive of the Audi Q7 e-tron Quattro. The 3.0-litre TDI engine and electric motor produce a combined output of 449 BHP/750 Nm of torque, that help the car hit 100 km/h in a claimed 5.1 seconds. The purely electric range is 54 kms. The chassis is also equipped with adaptive air suspension and dynamic all-wheel-drive steering system (rear wheels can be inclined by up to five degrees). The concept uses an eight-speed tiptronic transmission.

On the inside, the car gets three touchscreen displays and two detachable OLED displays that act as a rear seat entertainment system. When inactive, the OLED display is in a flat retracted position; as soon as the vehicle is started, it moves up at an angle.

The interior design is subtle and opts for a clean layout. Surfaces such as the seats, dashboard and centre tunnel console are upholstered with Unikat leather, the upper instrument panel features a blue shade while the bottom instrument panel, seats and carpet wear a sarder brown colour. The spokes of the steering wheel, the frames of the driver displays, the door inserts along with the mountings and switches of the seats are made from aluminium trim elements.

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Old 26th February 2015, 21:09   #2
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Re: Audi shows its future design language

That's a 9/10 for clean lines & simplicity.

But, a 6/10 for proportion. Especially in that front shot - eeks!

The general positioning of that screen low down on the center console looks like an ergonomic disaster too. In fact, the whole cabin looks like a "futuristic" design that was done in the early 2000s.

Lastly, that squiggle in the taillight looks random, and doesn't really match with anything on the exterior.

I really dig the side profile though! (The flared rear wheel arch reminds me of the W212 E-Class).

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Old 27th February 2015, 11:13   #3
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Re: Audi shows its future design language

I'm not a big fan of shooting brake design and so this Avant doesn't appeal to me that much. But generally speaking, I'm a bit disappointed with Audi's design philosophy of late. The latest R8 looks like a bad photoshop work of the previous gen car. The original R8 was gorgeous and so much more desirable. The upcoming one looks a bit quirky to be frank. Same goes for the Q7. Last one was beefy but spacious and was an ideal style statement. The upcoming Q7 has lost its flare and looks more like a station wagon rather than a big mighty suv that the Q7 was so famous for.
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Old 27th February 2015, 18:13   #4
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Re: Audi shows its future design language

^ Oh my. I had missed that... I drop my rating to a 5/10 for proportion
Audi shows its future design language-audir8download.jpg

More info : http://www.team-bhp.com/news/next-ge...tails-revealed

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Old 27th February 2015, 20:06   #5
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Re: Audi shows its future design language

Audi is poised to be the next big thing in US. They have invested billions of dollars to rejuvenate the brand and its image and it seems to be working. But they have to improve their customer service - sales and service. They certainly are right behind BMW,MB,Lexus in terms of prestige and cache right now far far ahead of Cadillac,Lincoln or Acura.
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Old 28th February 2015, 20:26   #6
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Re: Audi shows its future design language

Thats taking clean lines to a another level! I personally love shooting brake design, and in India, where every car looks like on stilts with their ground clearance increased for obvious reasons, we never see such designs. And it looks well proportioned to my eyes. But this particular example will of course never make it to production for safety, space and manufacturing reasons. But we knew that already, this is just a prototype showing their new design direction.

By the way, that grille design is becoming all the more popular with all car makers nowadays - ford for example. I think audi pioneered the gawling grille thing many years ago and it looked awkward then.
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Old 16th April 2015, 15:29   #7
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Re: Audi shows its future design language

Audi revealed the Prologue Allroad Concept ahead of its Shanghai Motor Show debut.

The concept itself is the third Prologue model showcased, after the Prologue coupe and the Prologue Avant Concept, featuring a 734hp plug-in petrol-electric hybrid powertrain under its high-riding Avant body.

As with all the previous Prologue Concepts, the Allroad gives a first taste of the new design language Audi is been working on lately. Based on the Prologue Avant, the Allroad sits 77mm higher and features a slightly more rugged appearance, thanks to the flared wheel arches and side sills.

Under the bonnet we find a twin turbo 4.0-litre TFSI V8 engine and an electric motor integrated into the eight-speed automatic gearbox which together produce 734hp and 900Nm (663lb-ft) of torque, all of them sent to a Quattro all-wheel drive system.

Audi claims that 0-62mph is being dealt in 3.5 seconds and we have no reason not to believe them with all that power, but then continues on claiming that the Prologue Avant’s fuel consumption is an unbelievable 2.4lt/100km (98 mpg US-117.7 mpg UK). CO2 emissions are 56 g/km. This hybrid powertrain will be used not only in future Audis but in Porsche’s next Cayenne and Bentley’s upcoming Bentayga SUV.

A 14.1 kWh lithium-ion battery is mounted on the back and provides a purely electric range of 54km (33.6 miles). The battery can be charged via the traditional power socket or wirelessly as Audi is currently developing its own wireless charging technology for production vehicles.

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Courtesy - carscoop
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Old 15th June 2016, 12:00   #8
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Truck For Audi

- “Truck For Audi”
The sleek design is the stunning work of two digital artists Artem Smirnov and Vladimir Panchenko, who posted two proposals to Instagram and invited their followers to vote for one of them. Both proposals are for electrical cars, yet one is designed for unmanned driving over highways and the other is just a show car.

Quote:
“Our goal was to develop an unmanned electric truck brand Audi. In sketching stage, we have identified two possible directions:

Option A is an electric truck autonomously driving for highways.
Option B is an electric truck show car.

We decided to work in two directions, then to choose the best option. But the plan failed:/. We could not choose a better version, so we present to your court both.”
Link: https://www.behance.net/gallery/37932461/TRUCK-FOR-AUDI

Teaser (more pics in the link):

Audi shows its future design language-4a215037932461.575731383d674.jpg

Audi shows its future design language-ee39ca37932461.575743085728c.jpg
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Old 2nd October 2016, 19:05   #9
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Re: Audi shows its future design language

Short video of concept car
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