In keeping with my interest in how car manufacturers & brands evolved over the ages, I'd like to present a very interesting yet brief history (partly because I'm yet to understand it fully) of a very little known yet famous automobile manufacturing group - Rover.
Established as Starley & Sutton Co. of Coverntry in 1878 by John Kemp Starley & William Sutton, the company initially made only tricycles & bicycles for about 25 years although they did produce numerous concepts including an electric car in 1888 produced by J.K Starley. In 1904, 3 years after being bought over by an entreprenuer H.J Lawson, the company began to make cars trading under the name of Rover. Their initial cars models were identified by numbers with the first one being Rover 8 & subsequently 6, 9, 12, 16, 20 & so on (not in chronological order). The Rover Company also had a motorcycle division under which they built bikes running a 500 cc 3.5 hp engine mostly for military reasons.
From here on the company met with varying degrees of success, the period from 1920's till the 1940's being particularly harsh due to war & unstable economy. They did survive mostly on supplying vehicles for the war, engine development and collaborating with Rolls-Royce on turbine engine reseach & production.
The 1950's was an interesting time for Rover, this was when the Land Rover utility vehicle went on sale and was highly successful. Known only for sedans/saloons the company tasted success with Land Rover mostly for military reasons. They subsequently also developed the Range Rover in 1970 which aimed to be a more luxurious, practical car for the everyday buyer yet with the offroading abilities of Land Rover.
Mergers : This is where it gets interesting & highly complex, in 1967 Rover merged with Leyland Motor Corporation (which owned Triumph automobiles). Within less than a year LMC merged with British Motor holdings to become British Leyland which in turn was partially nationalised 8 years later. The merged entity also got into a collaboration with Honda to manufacture Rover-badged models in 1970's.
Austin Rover Group : Under BMC the group in 1981 was renamed Austin Rover Group as a form of restructuring into a leaner organization & consisted of Triumph, Morris, Austin and Rover among others. in 1984 Morris & Triumph were shut down and the main focus remained Austin & Rover.
Rover Group plc : in 1986 this already complicated equation became a bit more complex with the entity renamed to Rover Group consisting of Austin, Rover, Mini, & MG Auto. Just 2 years later the whole group was purchased by British Aerospace and the name was changed to Rover Group Holdings Limited.
BMW : The RGHL was bought over by BMW in 1994 for 800 million pounds, renamed to BMW Holdings Limited. Honda which had 20% stake thus far, exited completely during this time.
As they stand now : Due to mounting losses and poor demand, the brand of Land Rover was sold to Ford by BMW in 2000, however BMW continued to retain Mini as a brand since. Ford which owned Jaguar since 1989 decided to merge Jaguar & Land Rover in JLR which was subsequently purchased by India's Tata Motors.
Thus ends one of the longest, most complex stories of automobile manufacturers collaborations, mergers & acquisition which saw the entity of Rover Motors transform from one of the original innovators/manufacturers of cars to merely a sub-brand far removed from all traces of its past.