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Originally Posted by GTO Everyone knows about how Peugeot abandoned India & cheated customers of their booking deposits for the 309. Even internationally, Peugeot has been in a very weak position. Of late though, we've read news such as 'Peugeot to re-enter India', 'Peugeot to buy Opel', 'Peugeot in race for Lotus' and so on. |
Whenever a global car-maker, of such scale pulls a stunt like this, it shows they really didn't think their plans through and didn't adapt themselves to the pricing & practicality needs of the country they're expanding into.
Much like Nissan-Renault Alliance and Fiat-Chrysler, the PSA Peugeot Citroen group are barely hanging on to the top 10 list primarily because of multi-brand mergers and "understandings", half of which failed, this group has so many that it makes my head spin. Few of these as below :
- Decided to manufacture in India with PAL, massive flop.
- Platform sharing agreement with GM on Feb 2012.
- E.U and GM wanted them to quit Iran, they did and ended the partnership with Iran Khodro, the local mass-transport manufacturer.
- G.M sold their stake in the automaker in 2013, if G.M sells any stake in any company it sure has to be a no other way out situation.
- PSA Peugeot Citroens Chinese partner Dongfeng Motors buys 13% stake.
- French Government absorbs 13% of the company and their losses (bailout).
- The company is thinking of absorbing Opel (and their 250+ million $ loss), yet another misery loves company scenario.
Personally, I've scant respect for brands that rely so much on partnerships and fail at those too, Carlos Tavares maybe good but he's not proven himself as of now and has a lot of work cut out, good luck penetrating India, my guess is it'll be worse than last time because the competition is 10 times more today.
The French are actually much better in engineering, research & patents than the Germans, they also are far better in the luxury market (in general) and marketing of the same, its a shame that most of their car-makers do not exude these values and examples like Renault & Peugeot-Citroen aren't nearly as good as their German rivals.