Team-BHP > The International Automotive Scene


Reply
 
Search this Thread
Old 15th November 2022, 11:25   #1
Senior - BHPian
 
RahulNagaraj's Avatar
 
Join Date: Mar 2021
Location: Bangalore
Posts: 1,262
Thanked: 12,869 Times
Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

Audi has redesigned its iconic four-rings logo. The new Audi logo debuted on the recently unveiled Q8 e-tron.

Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance-newaudilogo1.jpg

The redesigned rings are a new take on the brand's classic logo. The logo offers a 'modern image' to the brand, featuring a two-tone appearance with a black background contrasting with the white rings. The new logo also has a 2-dimensional appearance, which will be standard across all its variations going forward.

Frederik Kalisch, a strategist, explained that the 2D appearance was a consequence of digitisation. However, Audi wanted to have a 'consistent brand presence across all customer touchpoints and hence went about redesigning the rings for their vehicles as well.

Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance-newaudilogo.jpg

Adding to this, designer Andre Georgi stated that they wanted the new logo to look the same everywhere, whether it be in a magazine, a smartphone, a billboard and on or inside the car. The new logo is almost identical in its geometry but gets a more graphic makeover.

Apart from the logo, future models from the brand will also feature an exclusive font known as 'Audi Type'.

Link to Team-BHP news

Last edited by RahulNagaraj : 15th November 2022 at 11:26.
RahulNagaraj is offline   (23) Thanks
Old 16th November 2022, 00:26   #2
BHPian
 
Sk8r's Avatar
 
Join Date: Jul 2019
Location: Chennai
Posts: 401
Thanked: 1,578 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

I am waiting for someone to quote how much it costed Audi to get this done
Sk8r is online now   (23) Thanks
Old 17th November 2022, 13:09   #3
Senior - BHPian
 
Join Date: Sep 2019
Location: Pune
Posts: 1,925
Thanked: 5,447 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

Maybe its marketing stuff and maybe my high school Math is a bit off, but is the design itself already not 2 dimensional or in fact 3 dimensional if you account for thickness of the rings?
fhdowntheline is offline   (4) Thanks
Old 17th November 2022, 14:56   #4
Distinguished - BHPian
 
Reinhard's Avatar
 
Join Date: Nov 2010
Location: Pune
Posts: 4,554
Thanked: 15,863 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

All that this logo does, is remind me of the dialogue from Andaaz Apna Apna.

"Baal kate bhi hai, aur pata bhi nahi chalta."

P.S. - Apologies to our non Indian readers for the non English message, but simply couldn't resist.
Reinhard is offline   (30) Thanks
Old 18th November 2022, 09:53   #5
BHPian
 
Join Date: Feb 2016
Location: Tiruchirappalli
Posts: 97
Thanked: 258 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

So a solid black plate with 2D white rings on it? The rings are not hollow anymore?
Gildarts is offline  
Old 18th November 2022, 10:08   #6
Newbie
 
Join Date: Aug 2008
Location: Chandigarh
Posts: 23
Thanked: 30 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

So surprised this had not been posted so far, so went ahead and made it myself.
Name:  Screenshot 20221118 100736.jpg
Views: 366
Size:  72.7 KB
ideacatalyst is offline   (16) Thanks
Old 18th November 2022, 10:23   #7
BHPian
 
Join Date: Jul 2021
Location: Mumbai
Posts: 140
Thanked: 343 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

Am I the only one to see it and wonder “ what’s new in that ? “

I mean why the fuss over making something 2D from 3D. It’s basically the same. Just because a big brand like Audi spent money, got a big shot designer and did this, people are talking about it. Just free PR.
drjaygoyal is offline   (1) Thanks
Old 18th November 2022, 10:58   #8
Senior - BHPian
 
myavu's Avatar
 
Join Date: Jan 2009
Location: Delhi - Kochi
Posts: 1,451
Thanked: 1,518 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

Quote:
Originally Posted by RahulNagaraj View Post
If that hands too are part of the Logo, then it's a commendable achievement by the designing team.
myavu is offline   (4) Thanks
Old 18th November 2022, 12:41   #9
BHPian
 
naikameya's Avatar
 
Join Date: Jun 2013
Location: Mumbai
Posts: 193
Thanked: 303 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

I had a friendly banter with a friend who works in the automotive design industry and seems like it is a big deal that many automakers are making their logos such that they will look the same in the physical and digital worlds. The discussion started with the KIA logo.

I don't get confused by an Audi logo on the screen and the one on the car.

I come from design this design industry and can tell you this more marketing than any significant design effort. When one can't see the Z axis it is 2D, and when one can see the Z axis it becomes 3D. There is nothing revolutionary here. I think it is pretty lame to make such a big announcement about it.
naikameya is offline   (1) Thanks
Old 18th November 2022, 15:48   #10
Senior - BHPian
 
greenhorn's Avatar
 
Join Date: Apr 2007
Location: KL-01
Posts: 7,512
Thanked: 3,483 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

Having been part of one such branding excercise, with the lead guy being some New York design school professor who specialized in font design i can guess how this might happened.

Day 0: client: we want something transformative, transcendent, vivid, engaging, reflecting our preferences (were got a view of the entire HQ plus some warehouses and labs)

The first few suggestions were all shot down as being not in line with their current messaging/positioning

This went on for months until by some miracle everyone agreed on one option which was essentially a flat version of the old logo with a grey outline. In my opinion many of the drafts were much better. But then design by committee tends to result in things like this
greenhorn is online now  
Old 18th November 2022, 17:01   #11
Distinguished - BHPian
 
condor's Avatar
 
Join Date: Jun 2006
Location: Speed-brkr City
Posts: 15,298
Thanked: 14,433 Times
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

Rings of smoke. Pretty much blowing a lot of money, smoking a fortune on a branding exercise. Not just a-oooo-di, but most companies that do this.
condor is offline   (1) Thanks
Old 19th November 2022, 17:58   #12
BANNED
 
Join Date: Apr 2014
Location: India
Posts: 573
Thanked: 1,028 Times
Infractions: 0/1 (7)
Re: Audi unveils redesigned logo; The iconic four-rings now get a 2D appearance

This rivals the famous thermacol technology we employed to keep water held in dams from evaporating. I am gobsmacked by the enthusiastic approach to the upheaval in the tremendous change of tenor influencing the presumptive nature of change at the management team's elite leading getting channelled into the energy behind this massive change.

P.S. - Typical corporate squeak, means nothing.

Last edited by COMMUTER : 19th November 2022 at 18:08.
COMMUTER is offline   (2) Thanks
Reply

Most Viewed
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Copyright 2000 - 2023, Team-BHP.com
Proudly powered by E2E Networks