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Old 19th June 2023, 13:39   #1
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Nissan trademarks a new logo; A secondary mark for its sporty models?

Nissan is said to have trademarked a new logo with a much simpler design. However, it is still unclear what the new logo will be used for.

According to reports, Nissan filed a patent application for its new logo design both in the European Union and Australia earlier this month. The new logo feature a simple design, with 2 vertical and 3 horizontal lines next to each other.

Nissan trademarks a new logo; A secondary mark for its sporty models?-newnissanlogo.jpg

As per reports, the new logo could be a subtle tribute to the brand's racing heritage, as the number 23 is commonly used by Nissan's motorsport teams. It could also suggest a more literal translation - "NI" means 2 in Japanese, while the number 3 is represented by the horizontal lines (which sometimes also translates to "SAN").

The carmaker recently updated its current logo, hence, there is little chance the new design could be a full replacement for the Nissan badge. Reports though suggest it could be a secondary mark for the more sportier models from the carmaker, a new performance division or a logo for the models based in the regions the design has been trademarked in. However, these are just assumptions at this point.

Nissan is yet to make any official announcement regarding the new logo.

Source: Motor1

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Last edited by RahulNagaraj : 19th June 2023 at 13:41.
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Old 19th June 2023, 18:34   #2
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Re: Nissan trademarks a new logo; A secondary mark for its sporty models?

I don't know why, it just looks unappealing to me
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Old 19th June 2023, 23:33   #3
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Re: Nissan trademarks a new logo; A secondary mark for its sporty models?

Love the story behind it as explained above, actual application might look different/better on cars.
will watch this space for sure!!
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Old 20th June 2023, 08:01   #4
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Re: Nissan trademarks a new logo; A secondary mark for its sporty models?

My first through was something electric.
Due to the the prominent 'E' and 1-2 lines before it. Could well be NE since international connect makes sense for EVs, like Mahindra's BE.
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Old 20th June 2023, 10:13   #5
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Re: Nissan trademarks a new logo; A secondary mark for its sporty models?

Quote:
Originally Posted by TravelLover View Post
I don't know why, it just looks unappealing to me
Yeah true..!!

The World at present is embracing minimalistic design everywhere. The results mostly are tend to divide opinions.

The Official logo for 2026 FIFA World Cup, La Liga's new logo, the current logo of Juventus are to name a few.

I am not a big fan of KIA's logo either. It looks more like KN rather than KIA to me.
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Old 22nd June 2023, 14:36   #6
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Re: Nissan trademarks a new logo; A secondary mark for its sporty models?

Unappealing. But I liked the story behind the logo. Let’s wait and see how it turns out in real.
On a joking note, their next logo will be based on big brother (Nii-San) ��
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