Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show

RahulNagaraj · 10th September 2023, 14:18

Porsche made its presence felt at the recently held 2023 IAA Motor Show in Munich, Germany. The carmaker has built a massive outdoor space in the shape of a 911 sports car. The display space is said to cover 1,000 square metres and showcases a number of Porsche's sports cars, including the recently launched 911 S/T and Mission X concept car.

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-porsche911space.jpg

Porsche has also installed a photo box near the display area, allowing visitors to take a photo of the giant 911. Porsche also has hostesses who offer Polaroid photos of guests, for those wanting a physical photo.

Ragnar Schulte, Head of Experiential Marketing, Porsche, stated, "This sculpture is first and foremost a symbol representing the many stories and experiences of enthusiasts, fans and customers that have shaped the iconic image of the 911 worldwide."

The German sports car maker recently unveiled a bunch of models, such as the 911 S/T and the 2024 Cayenne Turbo E-Hybrid.

Source: Motor1

Link to Team-BHP news

Inferno610 · 10th September 2023, 16:15

Was an absolute treat to be at the pavilion. Here are some pics at the stand from the maniacs based in Weissach.

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-pxl_20230907_080550254.jpg

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-pxl_20230907_080503700.jpg

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-pxl_20230907_080201737.jpg

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-pxl_20230907_080147829.jpg

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-pxl_20230907_080105184.jpg

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-pxl_20230907_075530829.jpg

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-pxl_20230907_075448316.jpg

GTO · 10th September 2023, 18:36

Incredible! This is how iconic brands are built. It takes a million such investments over 50 years to build an icon. And boy, is the 911 legendary!

The only sportscar that has the same silhouette, look & identity as the original. Closest comparisons can be the Jeep, Mini Cooper, VW Beetle etc. but they aren't sportscars.

https://www.youtube.com/watch?v=UdvI81Sw2BI

keroo1099 · 10th September 2023, 19:10

Reminded me of this nifty 911 wireframe done by the automotive design students at UID, Gandhinagar.

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-abd2023-34.jpg

Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show-abd2023-33.jpg

faridsahmed · 11th September 2023, 09:09

Bit off topic - I still love NFS 5 - Porsche UNLEASED edition.

Chisels121 · 11th September 2023, 15:09

They didn't choose the Carrera GT,
They placed the Mission X under it,
What does this mean? says the average Joe
Well Joe, it means that a 911 is a 911 and even Porsche does not care what car is placed above it in their horizon

10th September 2023, 14:18	#1
RahulNagaraj Senior - BHPian Join Date: Mar 2021 Location: Bangalore Posts: 2,131 Thanked: 20,715 Times	Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show Porsche made its presence felt at the recently held 2023 IAA Motor Show in Munich, Germany. The carmaker has built a massive outdoor space in the shape of a 911 sports car. The display space is said to cover 1,000 square metres and showcases a number of Porsche's sports cars, including the recently launched 911 S/T and Mission X concept car. Porsche has also installed a photo box near the display area, allowing visitors to take a photo of the giant 911. Porsche also has hostesses who offer Polaroid photos of guests, for those wanting a physical photo. Ragnar Schulte, Head of Experiential Marketing, Porsche, stated, "This sculpture is first and foremost a symbol representing the many stories and experiences of enthusiasts, fans and customers that have shaped the iconic image of the 911 worldwide." The German sports car maker recently unveiled a bunch of models, such as the 911 S/T and the 2024 Cayenne Turbo E-Hybrid. Source: Motor1 Link to Team-BHP news
	(10) Thanks

10th September 2023, 16:15	#2
Inferno610 Newbie Join Date: Jul 2023 Location: Bengaluru Posts: 9 Thanked: 24 Times	Re: Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show Was an absolute treat to be at the pavilion. Here are some pics at the stand from the maniacs based in Weissach.
	(14) Thanks

10th September 2023, 19:10	#4
keroo1099 BHPian Join Date: Aug 2008 Location: bangalore Posts: 574 Thanked: 1,529 Times	Re: Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show Reminded me of this nifty 911 wireframe done by the automotive design students at UID, Gandhinagar.
	(13) Thanks

11th September 2023, 09:09	#5
faridsahmed BHPian Join Date: Nov 2009 Location: Pune Posts: 155 Thanked: 18 Times View My Garage	Re: Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show Bit off topic - I still love NFS 5 - Porsche UNLEASED edition.
	(4) Thanks

11th September 2023, 15:09	#6
Chisels121 BANNED Join Date: Jun 2023 Location: Patna Posts: 42 Thanked: 108 Times Infractions: 0/3 (14)	Re: Porsche builds giant 911-shaped walk-through sculpture at the 2023 IAA Motor Show They didn't choose the Carrera GT, They placed the Mission X under it, What does this mean? says the average Joe Well Joe, it means that a 911 is a 911 and even Porsche does not care what car is placed above it in their horizon
	() Thanks