|23rd August 2007, 09:58||#1|
Senior - BHPian
Join Date: Mar 2007
Thanked: 145 Times
Best Global Brands and Best Automotive Brands
Business Week and Interbrands come out with an annual brand valuation and reputation survey each year. This year's and previous surveys can be found here.
Interbrand: Best Global Brands 2007
In 2007, the best 10 global brands are:
10. Mercedes Benz.
Among the auto makers, the best brands in 2007 are:
The first figure is rank amongst auto brands, and the second in brackets is overall rank
1 (6) Toyota
2 (10) Mercedes-Benz
3. (13) BMW
4. (19) Honda
5. (41) Ford
6. (54) Volkswagen
7. (68) Audi
8. (72) Hyundai
9. (75) Porsche
10. (92) Lexus
11. (98) Nissan
Obviously, Porsche and Lexus would be low because of the units sold which are less than say Toyota or GM. But amongst the full-range automakers, there is no GM, Chrysler, and Nissan is a lowly 11.
Another thing to note is the trend in ranking over time which shows which brands have built value and which have destroyed it. The following table shows the same figures for 2003. After the name is the percentage change in brand value from 2003-07.
1. (10) Mercedes-Benz +22%
2. (11) Toyota +65%
3. (14) Ford -56%
4. (18) Honda +20%
5. (19) BMW +50%
6. (42) Volkswagen -10%
7. (89) Nissan +23%
There were only 7 auto companies in the top 100 in 2003. What can be seen is that Hyundai, Lexus, Porsche, and Audi have broken into the top 100. GM remains out of top 100.
Amongst the brand value creators, amongst the Japs, while Toyota and Honda have gained the most, Nissan has only posted modest gains. As is to be expected, Ford has lost brand value, but so has VW.
|23rd August 2007, 22:51||#2|
Join Date: Feb 2004
Thanked: 0 Times
|1st July 2013, 16:47||#3|
Distinguished - BHPian
Join Date: Dec 2010
Thanked: 30,624 Times
Re: Best Global Brands and Best Automotive Brands
Automotive News- Europe has released the TOP 25 Global brands (MAY 2013)
|9th October 2015, 07:15||#4|
Distinguished - BHPian
Join Date: May 2007
Thanked: 5,943 Times
2015 Global Brand Rankings - 15 Automakers in Top 100
Best Global Brands 2015
Interbrand proclaim themselves to be the world's leading brand consultancy, and they've released the 2015 edition of their global brand rankings. In the top 100 global brands, there are 15 automakers:
Quoting excerpts from Autocarpro.in's article:
Best Indian Brands 2014
While Interbrand have not yet released the 2015 edition of Indian brands, looking at the 2014 edition there are 5 automotive companies and conglomerates that have an automotive division.
|9th October 2015, 09:21||#5|
Distinguished - BHPian
Join Date: Apr 2013
Location: Beans Town
Thanked: 4,744 Times
Re: 2015 Global Brand Rankings - 15 Automakers in Top 100
Another agency doing rankings for very little practical application and using a very vague, inconsistent method of valuation of brands.
One look at the brand-value column shows that the rankings are based purely off the 'calculated value' or something which when simply explained - the ability of the company to command a premium based on the goodwill of the brand-name thus allowing them to earn super-profits. The finance people take this as intangible asset, so to speak, but its very important to know that this value cannot be considered or realised until & unless the brand is sold off. Lets analyse the proper intangible assets, things like patents & trademarks, people (specialist personnel exclusive to the company), manufacturing techniques/training etc which can certainly be arrived at a price by determining an agreeable premium vis-à-vis companies which do not possess these intangible assets & also how the end consumers value the products as a result of these intangible assets.
Brand value per se amounts to nothing but goodwill, but over time it is now being included into the books as something of fixed value, as we can already see in this example above its easy for this "asset" to take a beating in an instant as in the case of VW, which may further decline as the months pass. A company with very little competition and in a powerful industry like Exxon-Mobil can survive even amidst controversies as demand will not fall. As of now such brand positioning can be only used as a marginal indicator of popular perception which is volatile in nature.
|29th January 2019, 13:47||#6|
Join Date: Aug 2018
Thanked: 1,528 Times
Tata breaks into World’s Top 100 ! - becomes India’s most valuable BRAND
Tata is India’s most valuable BRAND, breaks into world’s top 100
The value of the brand Tata has soared 37 percent to USD 19.5 billion in 2019, helping the conglomerate break into the top-100 in a global brands list, according to a report. The salt-to-software group has been ranked 86th in the list compiled by the London-based consultancy Brand Finance, up from 104 in 2018, the statement said, adding it is the only domestic brand in the global top-100.
Very proud moment for Tata Motors following the success of Tiago, Tigor, JTP Twins, Nexon 5 Star, and most recently Harrier.
A welcome news for all Tata fans and Car owners, a moment to take pride in choosing Tata.
A Truly Indian Brand which makes every Indian proud.
Source - Full Article
Last edited by JS Kwt : 29th January 2019 at 13:59.
|Thread Tools||Search this Thread|
|Thread||Thread Starter||Forum||Replies||Last Post|
|Emerging trends in the global automotive market||Gooney||The International Automotive Scene||39||12th December 2011 19:52|
|Premium brands going down the value-for-money road, & VFM brands becoming overpriced!||GTO||The Indian Car Scene||66||19th February 2011 12:24|
|Global CV Rankings (Source: Global Insights)||aparbansal||Commercial Vehicles||3||31st December 2010 01:13|
|Hyundai Automotive Group Joins Ranks of Global Top 5 Automakers||Gangsta||The International Automotive Scene||36||12th July 2008 19:18|
|The best brands have stopped getting better||sandeepmdas||The International Automotive Scene||0||2nd March 2006 10:16|