Best Global Brands and Best Automotive Brands Business Week and Interbrands come out with an annual brand valuation and reputation survey each year. This year's and previous surveys can be found here. Interbrand: Best Global Brands 2007
In 2007, the best 10 global brands are:
1. Coca-Cola
2. Microsoft
3. IBM
4. GE
5. Nokia
6. Toyota
7. Intel
8. McDonald's
9. Disney
10. Mercedes Benz.
Among the auto makers, the best brands in 2007 are:
The first figure is rank amongst auto brands, and the second in brackets is overall rank
1 (6) Toyota
2 (10) Mercedes-Benz
3. (13) BMW
4. (19) Honda
5. (41) Ford
6. (54) Volkswagen
7. (68) Audi
8. (72) Hyundai
9. (75) Porsche
10. (92) Lexus
11. (98) Nissan
Obviously, Porsche and Lexus would be low because of the units sold which are less than say Toyota or GM. But amongst the full-range automakers, there is no GM, Chrysler, and Nissan is a lowly 11.
Another thing to note is the trend in ranking over time which shows which brands have built value and which have destroyed it. The following table shows the same figures for 2003. After the name is the percentage change in brand value from 2003-07.
1. (10) Mercedes-Benz +22%
2. (11) Toyota +65%
3. (14) Ford -56%
4. (18) Honda +20%
5. (19) BMW +50%
6. (42) Volkswagen -10%
7. (89) Nissan +23%
There were only 7 auto companies in the top 100 in 2003. What can be seen is that Hyundai, Lexus, Porsche, and Audi have broken into the top 100. GM remains out of top 100.
Amongst the brand value creators, amongst the Japs, while Toyota and Honda have gained the most, Nissan has only posted modest gains. As is to be expected, Ford has lost brand value, but so has VW. |