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Old 5th October 2007, 14:44   #1
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Default DaimlerChrysler renamed as Daimler AG

Extraordinary Shareholders' Meeting of DaimlerChrysler Approves Renaming as Daimler AG

The Extraordinary Shareholders' Meeting of DaimlerChrysler AG (stock exchange abbreviation: DAI) today approved the renaming of the company as Daimler AG by a 98.76% majority.

The points added to the agenda at the request of the shareholders received only 2.94% of the votes at most and were therefore rejected.

Slightly above 5,000 shareholders attended the Extraordinary Shareholders' Meeting, which was held at the Messe Berlin exhibition grounds. This figure amounted to 51.6% of the total number of DaimlerChrysler shareholders.

As part of the renaming of the Group as Daimler AG, the company's production plants and sales organizations in and abroad will also be renamed. The guiding principle of the name change process is a clear distinction between the corporate brand Daimler and the Group's various product brands. The corporate brand Daimler will serve to identify the Group in its dealings with political decision-makers, the general public, the financial markets, the business media, and its employees. It will also serve as an umbrella for all of its product brands. By contrast, the product brands Mercedes-Benz, Maybach, smart, Freightliner, Sterling, Western Star, Setra, Thomas Built Buses, Orion, and Mitsubishi Fuso will serve as our “business cards” to the customers.

The company will be called Daimler wherever several product brands are produced or sold, or where the focus is on the Group as a whole. Plants and sales organizations that exclusively or primarily produce or sell a single product brand will be named after the respective product brand.

With the exception of the locations in ( ) and ( ) all of the research centers will be called Daimler, whereas the development centers will be named after the respective product brand.

The financial services division will be called Daimler Financial Services.

The individual production plants will be renamed as follows:
  • Mercedes-Benz: Aksaray, Bad Cannstatt, Barcelona, Bremen, Brühl, Davutpasa, Düsseldorf, East London, Gaggenau, Global Logistic Center, Hamburg, Hedelfingen, Hosdere, Juiz de Fora, Kassel, Ludwigsfelde, Mannheim, Marienfelde, Mettingen, Molsheim, Rastatt, Sindelfingen, Sirnau, Sao Bernado, Tuscaloosa, Untertürkheim, Vitoria, Wörth
  • smart : Hambach
  • Fuso : Tramagal
  • EvoBus : Dortmund, Holysoy, Ligny, Mannheim Samano, Ulm/Neu-Ulm
The sales organizations that exclusively or primarily sell Mercedes-Benz products and will therefore be renamed Mercedes-Benz include those in Germany, Egypt, Argentina, Belgium, Brazil, China, Denmark, France, Greece, India, Indonesia, Italy, Japan, Canada, Malaysia, Mexico (passenger cars), the Netherlands, Austria, Poland, Portugal, Romania, Russia, Sweden, Switzerland, Serbia & Montenegro, Singapore, Slovakia, Spain, South Korea, Thailand, the Czech Republic, the UK, Hungary, the U.S., and Vietnam.

Source:Media.DaimlerChrylser.com
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Old 5th October 2007, 14:50   #2
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Apparently factions of the Benz lineage had some issues with the erasure of that name from the new christening.
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Old 5th October 2007, 15:13   #3
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Even "DaimlerChrysler" did not contain "Benz".
So was Benz dropped even before they aquired Chrysler?
No fuss that time?
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Old 5th October 2007, 15:20   #4
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Quote:
Originally Posted by anandpadhye View Post
Even "DaimlerChrysler" did not contain "Benz".
So was Benz dropped even before they aquired Chrysler?
No fuss that time?
Wasn't it Daimler Benz at that time?
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Old 5th October 2007, 15:35   #5
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I wish they had the Benz name in the official title....
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Old 5th October 2007, 15:44   #6
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Quote:
Originally Posted by nikhilb2008 View Post
I wish they had the Benz name in the official title....
I second that.
Any reason behind dropping Benz?
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Old 5th October 2007, 18:39   #7
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The main company which was Diamler Benz AG before chryshler era was renamed as Diamler AG for which they bought the trademark from Ford MoCo.

To honor Benz,the Mercedes Car Group will be called Mercedes-Benz Cars.
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