Lagonda being revived in Geneva 2009

Brabus E V12 · 23rd February 2009, 04:17

Now this is exciting. Aston Martin is planning to revive the Lagonda brand. Although this was announced in September 2008, but its been confirmed now. Sorry no pics at the moment!

The Lagonda nameplate stretches back all the way to 1906, when it was first introduced in Middlesex by an American named Wilbur Gunn. The automaker continued offering luxurious automobiles until it was taken over in 1947 by fellow British automaker Aston Martin.

The British automaker produced luxury cars independently until 1947 when it was bought by Aston Martin. Although Aston used the Lagonda name as a model designation from 1976 to 1989 for a quirky angular four-door, with a handful of coachbuilt specials and concept cars in between, the last model Lagonda produced was the 1961-65 Rapide, a nameplate which Aston has also revived with its upcoming four-door coupe model. While the production Rapide is expected to continue as an Aston Martin, the company is planning a unique concept car to be unveiled at the Geneva Motor Show this year that will show the way forward for the rejuvenated marque.

Sources suggest a new competitor aimed at Bentley and Rolls-Royce, although the Lagonda will be more focused on performance than long distance cruising. No telling what that will mean for Aston's partnership with Mercedes-Benz, which has its own failing Maybach brand competing in the segment as well. However the resuscitation of Lagonda is bound to form a vital component of Aston Martin's ambitious growth plan.

Tipped to hit the road sometime in 2012, full details will be revealed on the second Geneva Motor Show press day at 8.00am on March 4th 2009.

Source: Auto Express UK/ Aston Martin Press Release

AyAn! · 23rd February 2009, 21:42

Wow!! thats great...the Lagonda name sure evokes good memories from the past...

AyAn! · 24th February 2009, 22:48

Source:Car News and reviews, videos, wallpapers, pictures, free games and more. - Top Speed

Back in August when Aston Martin and Mercedes announced a technology sharing partnership, the speculation the benefactor would be Aston’s sports cars. It seems this help will also trickle to thefuture Lagonda sedan.AutoCar reports that the future large luxury car will share the W222 platform with future S-Class.
The new Lagonda will be engineered to support advanced new hybrid drive systems and new pre-scan suspension technology. The platform has been described as the German car maker’s most advanced system to date.
Lagonda’s first concept will be revealed in 2009 and the first production model will follow in 2012.

Lagonda being revived in Geneva 2009-futurelagondasedan_460x0w.jpg

Nitin · 24th February 2009, 23:09

Do I see a mix of different designs on the sedan? The grill has a Buick-Bentley look.Headlights seem straight off from the '09 Maxima. Wheels look good,though.
Ah! Lets just wait to see how the final design turns out.

sidindica · 4th March 2009, 15:35

it looks a whole lot like a BMW 5 series GT (progressive activity sedan) with some elements from SAAB aero-x concept.

link: Aston Martin Lagonda Concept breaks cover

harry10 · 4th March 2009, 15:54

Looks more like an Audi from a distance.

f450 · 4th March 2009, 23:55

Some pictures from Geneva:

f450 · 4th March 2009, 23:56

Interiors look good, except that rear seats seem a bit cramped.

Only one word for the read end of the car: Horrific.

On second thoughts, I might have more words: Raised back-end of a Bentley/Maybach mutation.

Head lights are cashing in on the LED craze. Tail lights are....interesting?

Nitin · 5th March 2009, 00:00

Doesn't seem one bit like an Aston Martin.. The front grill looks more like a 300c.As for the rear portion,the less said the better.
This one reminds me of the Ford Volt.

iraghava · 5th March 2009, 03:25

Ouch! Now that seems like blasphemy to the Lagonda brand! I'll wait for Awini's reaction to this one

Aditya · 5th March 2009, 07:57

The last Lagonda was outrageous. This one is too. The old car however, was lovable. This one dosen't do much to my senses. Looks like a mix of many cars.
The old Lagonda

f450 · 5th March 2009, 15:16

Quote:

Originally Posted by Aditya

The last Lagonda was outrageous. This one is too. The old car however, was lovable. This one dosen't do much to my senses. Looks like a mix of many cars.
The old Lagonda

Reminds me of the Testassorossa (or whatever that car from Ferrari was called)..

harry10 · 5th March 2009, 15:20

I didnt liked the new one. Yes its kinda imposing and big but nope,not my liking. Front is too much in your face kind and rear is ugly.
@Aditya- The front of old one is sleeek!

Nikhilb2008 · 5th March 2009, 15:23

Disgusting looking thing. Hate it!

ksethuram · 5th March 2009, 16:41

Yuck...... They many not be selling many when they roll it over to production...

23rd February 2009, 04:17	#1
Brabus E V12 BHPian Join Date: May 2008 Location: London/NewDelhi Posts: 392 Thanked: 56 Times	Lagonda being revived in Geneva 2009 Now this is exciting. Aston Martin is planning to revive the Lagonda brand. Although this was announced in September 2008, but its been confirmed now. Sorry no pics at the moment! The Lagonda nameplate stretches back all the way to 1906, when it was first introduced in Middlesex by an American named Wilbur Gunn. The automaker continued offering luxurious automobiles until it was taken over in 1947 by fellow British automaker Aston Martin. The British automaker produced luxury cars independently until 1947 when it was bought by Aston Martin. Although Aston used the Lagonda name as a model designation from 1976 to 1989 for a quirky angular four-door, with a handful of coachbuilt specials and concept cars in between, the last model Lagonda produced was the 1961-65 Rapide, a nameplate which Aston has also revived with its upcoming four-door coupe model. While the production Rapide is expected to continue as an Aston Martin, the company is planning a unique concept car to be unveiled at the Geneva Motor Show this year that will show the way forward for the rejuvenated marque. Sources suggest a new competitor aimed at Bentley and Rolls-Royce, although the Lagonda will be more focused on performance than long distance cruising. No telling what that will mean for Aston's partnership with Mercedes-Benz, which has its own failing Maybach brand competing in the segment as well. However the resuscitation of Lagonda is bound to form a vital component of Aston Martin's ambitious growth plan. Tipped to hit the road sometime in 2012, full details will be revealed on the second Geneva Motor Show press day at 8.00am on March 4th 2009. Source: Auto Express UK/ Aston Martin Press Release Attached Thumbnails
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23rd February 2009, 21:42	#2
AyAn! Senior - BHPian Join Date: Oct 2008 Location: Durgapur/Calcutta/Pune Posts: 2,169 Thanked: 869 Times	Wow!! thats great...the Lagonda name sure evokes good memories from the past...
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24th February 2009, 22:48	#3
AyAn! Senior - BHPian Join Date: Oct 2008 Location: Durgapur/Calcutta/Pune Posts: 2,169 Thanked: 869 Times	Future Lagonda to be based on Merc S class!! Source:Car News and reviews, videos, wallpapers, pictures, free games and more. - Top Speed Back in August when Aston Martin and Mercedes announced a technology sharing partnership, the speculation the benefactor would be Aston’s sports cars. It seems this help will also trickle to thefuture Lagonda sedan.AutoCar reports that the future large luxury car will share the W222 platform with future S-Class. The new Lagonda will be engineered to support advanced new hybrid drive systems and new pre-scan suspension technology. The platform has been described as the German car maker’s most advanced system to date. Lagonda’s first concept will be revealed in 2009 and the first production model will follow in 2012.
	() Thanks

24th February 2009, 23:09	#4
Nitin Senior - BHPian Join Date: May 2006 Location: Houston, Texas Posts: 3,294 Thanked: 20 Times View My Garage	Do I see a mix of different designs on the sedan? The grill has a Buick-Bentley look.Headlights seem straight off from the '09 Maxima. Wheels look good,though. Ah! Lets just wait to see how the final design turns out.
	() Thanks

4th March 2009, 15:35	#5
sidindica Senior - BHPian Join Date: Jun 2007 Location: Delhi Posts: 4,892 Thanked: 8,106 Times	aston martin lagonda 4-door concept revealed it looks a whole lot like a BMW 5 series GT (progressive activity sedan) with some elements from SAAB aero-x concept. link: Aston Martin Lagonda Concept breaks cover
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4th March 2009, 15:54	#6
harry10 Senior - BHPian Join Date: Jul 2008 Location: Faridabad/Delhi Posts: 2,713 Thanked: 3,627 Times View My Garage	Looks more like an Audi from a distance.
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4th March 2009, 23:55	#7
f450 BHPian Join Date: Dec 2008 Location: Hyderabad Posts: 794 Thanked: 7 Times	Some pictures from Geneva: Attached Thumbnails
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4th March 2009, 23:56	#8
f450 BHPian Join Date: Dec 2008 Location: Hyderabad Posts: 794 Thanked: 7 Times	Interiors look good, except that rear seats seem a bit cramped. Only one word for the read end of the car: Horrific. On second thoughts, I might have more words: Raised back-end of a Bentley/Maybach mutation. Head lights are cashing in on the LED craze. Tail lights are....interesting? Last edited by f450 : 4th March 2009 at 23:58.
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5th March 2009, 00:00	#9
Nitin Senior - BHPian Join Date: May 2006 Location: Houston, Texas Posts: 3,294 Thanked: 20 Times View My Garage	Doesn't seem one bit like an Aston Martin.. The front grill looks more like a 300c.As for the rear portion,the less said the better. This one reminds me of the Ford Volt.
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5th March 2009, 03:25	#10
iraghava Senior - BHPian Join Date: Oct 2005 Location: Bhaiyyaland Posts: 8,033 Thanked: 265 Times View My Garage	Ouch! Now that seems like blasphemy to the Lagonda brand! I'll wait for Awini's reaction to this one
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5th March 2009, 07:57	#11
Aditya Team-BHP Support Join Date: Feb 2004 Location: Mumbai Posts: 17,841 Thanked: 77,072 Times View My Garage	The last Lagonda was outrageous. This one is too. The old car however, was lovable. This one dosen't do much to my senses. Looks like a mix of many cars. The old Lagonda Attached Thumbnails
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5th March 2009, 15:20	#13
harry10 Senior - BHPian Join Date: Jul 2008 Location: Faridabad/Delhi Posts: 2,713 Thanked: 3,627 Times View My Garage	I didnt liked the new one. Yes its kinda imposing and big but nope,not my liking. Front is too much in your face kind and rear is ugly. @Aditya- The front of old one is sleeek!
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5th March 2009, 15:23	#14
Nikhilb2008 Distinguished - BHPian Join Date: Jul 2006 Location: Bangalore Posts: 5,196 Thanked: 10,138 Times	Disgusting looking thing. Hate it!
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5th March 2009, 16:41	#15
ksethuram BHPian Join Date: Feb 2006 Location: Chennai , London (now) Posts: 233 Thanked: Once	Yuck...... They many not be selling many when they roll it over to production...
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