Hyundai Equus: Will it come to India?

theragingbull · 11th April 2009, 17:01

Hyundai displayed it's new luxury sedan, the Equus at the New York Motor Show.The car is straightly aimed at the BMW 7 series,Merc S-class and Audi A8.A Korean car maker competing with THE Germans! Sounds funny, isn't it?
Outside, the Equus is more ornate than the Genesis, with a bright grille, highly-polished wheels and a pedestrian-impaling hood ornament. The sheetmetal details are nice, too.I love the exterior design except for the rear.Doesn't blend with the front perfectly.Otherwise, it's a HUGE car.

While that's all well and good, it's inside the cabin where the Equus shows that it's truly meant to do battle against the likes of the Mercedes S-Class, Lexus LS and BMW 7 Series. All the toys are present: push-button start, a console-mounted control interface for the in-car systems, classy wood accents, upmarket switchgear, and even Grey Poupon snack trays for the rear passengers. Oh, those rear passengers get massaging back seats, as well. It's very impressive looking and it stinks of quality.

While, Hyundai would think twice before bringing this to India but if it ever decides to gamble, they clearly have the ammo to do so.If it is priced rightly(IMO 50-60L), the Equus is the real deal.

Source:New York: Checking out the Hyundai Equus in person

avishar · 11th April 2009, 22:05

50- 60l IMO would be too expensive for a hyundai.I think like the japanese brands they should create a luxury sub-brand for hyundai,putting the genesis and equus in it.

syedhafeez · 11th April 2009, 22:10

It looks great...
Hope to see it on Indian roads some day...

anekho · 12th April 2009, 03:21

even if it comes to india, in the end it's still a hyundai. Though it might offer the space and luxury of the S-class or 7-series for half the price, most people spending that kind of money would still buy a branded car even if it is a compromise on all functions.

What I mean is, Hyundai needs to create a new luxury brand like lexus, infinity etc. with no accosiation whatso-ever with hyundai if it even wants a chance to sell the car.

Eitherway the car itself look great and as usual a mix and match job of different premium cars.

cheers

aniguchisan · 12th April 2009, 04:42

I don't know if it's Hyundais that look more and more like Mercs or the other way round. A Korean car in an Indian country based on a German design with Japanese technology for 50-60 big ones? Nah.

12th April 2009, 07:45

Hyundai should bring the Genesis first.

mustang89 · 12th April 2009, 16:14

why would a person shelling 50-60 lakhs will go in for a hyundai?it will take years for hyundai to create a niche in that segment of market.

Steeroid · 12th April 2009, 16:40

I hope they give free sunglasses with the car - you will need them if you're going to be looking at this every day.

YUKK.

GTO · 13th April 2009, 11:29

Let Hyundai first manage the problem of selling otherwise excellent 15 lakh rupee cars (the Sonata). Then, we'll talk of how they can penetrate a segment that's a couple of notches higher.

maverick030581 · 13th April 2009, 12:29

Well said GTO.

Hyundai hasn't really been able to penetrate the market north of the 10-lakh bracket. I guess their image has always been more of a Santro/Accent manufacturer. Even I feel that they need to create another brand for premium cars like the Transform & the Equus. I doubt whether anyone will pay 50-60 lakhs for a "Hyundai". No snob value there which is so important for most customers in this category.

The car looks great IMO, although the chrome look is overdone, looks too flashy & bling-bling. It could do with a name change too. Imagine telling your friends, "I drive a Hyundai Equus." And try explaining to them that Equus is a luxury car, that too made by Hyundai.

Gagan.js · 13th April 2009, 12:53

It will sell, bring it on.
Doesn't look like a copycat, unlike sonata, which is why it mainly failed.

PhrozenFire · 13th April 2009, 14:28

On a recent visit to South Korea a couple of months ago, I had spotted plenty of Equuses (whats the plural? Equui?!) It's immensely popular there, and to be very honest, it has fantastic road presence, especially in black.
I dont see it being launched in India at least for the time being. The numbers wont do justice, and Hyundai will want to concentrate on their bread and butter here in India.

Spitfire · 13th April 2009, 16:09

It looks Korean wont sell.

Nitin · 13th April 2009, 20:29

Looks good, but it clearly won't attract the crowd for a cost that could bring in an established premium brand.

11th April 2009, 17:01	#1
theragingbull Senior - BHPian Join Date: Apr 2008 Location: Austin, TX Posts: 2,601 Thanked: 646 Times View My Garage	Hyundai Equus: Will it come to India? Hyundai displayed it's new luxury sedan, the Equus at the New York Motor Show.The car is straightly aimed at the BMW 7 series,Merc S-class and Audi A8.A Korean car maker competing with THE Germans! Sounds funny, isn't it? Outside, the Equus is more ornate than the Genesis, with a bright grille, highly-polished wheels and a pedestrian-impaling hood ornament. The sheetmetal details are nice, too.I love the exterior design except for the rear.Doesn't blend with the front perfectly.Otherwise, it's a HUGE car. While that's all well and good, it's inside the cabin where the Equus shows that it's truly meant to do battle against the likes of the Mercedes S-Class, Lexus LS and BMW 7 Series. All the toys are present: push-button start, a console-mounted control interface for the in-car systems, classy wood accents, upmarket switchgear, and even Grey Poupon snack trays for the rear passengers. Oh, those rear passengers get massaging back seats, as well. It's very impressive looking and it stinks of quality. While, Hyundai would think twice before bringing this to India but if it ever decides to gamble, they clearly have the ammo to do so.If it is priced rightly(IMO 50-60L), the Equus is the real deal. Source:New York: Checking out the Hyundai Equus in person Attached Thumbnails
	() Thanks

11th April 2009, 22:05	#2
avishar Senior - BHPian Join Date: Oct 2008 Location: kolkata/bangalore,india Posts: 2,901 Thanked: 4,143 Times	50- 60l IMO would be too expensive for a hyundai.I think like the japanese brands they should create a luxury sub-brand for hyundai,putting the genesis and equus in it.
	() Thanks

11th April 2009, 22:10	#3
syedhafeez BHPian Join Date: Oct 2008 Location: Hyderabad Posts: 975 Thanked: 368 Times	It looks great... Hope to see it on Indian roads some day...
	() Thanks

12th April 2009, 03:21	#4
anekho Senior - BHPian Join Date: Dec 2008 Location: . Posts: 1,995 Thanked: 684 Times	even if it comes to india, in the end it's still a hyundai. Though it might offer the space and luxury of the S-class or 7-series for half the price, most people spending that kind of money would still buy a branded car even if it is a compromise on all functions. What I mean is, Hyundai needs to create a new luxury brand like lexus, infinity etc. with no accosiation whatso-ever with hyundai if it even wants a chance to sell the car. Eitherway the car itself look great and as usual a mix and match job of different premium cars. cheers
	() Thanks

12th April 2009, 04:42	#5
aniguchisan Senior - BHPian Join Date: Nov 2005 Location: London, UK Posts: 2,022 Thanked: 123 Times View My Garage	I don't know if it's Hyundais that look more and more like Mercs or the other way round. A Korean car in an Indian country based on a German design with Japanese technology for 50-60 big ones? Nah.
	() Thanks

12th April 2009, 07:45	#6
SuperSyn Posts: n/a	Hyundai should bring the Genesis first.
	() Thanks

12th April 2009, 16:14	#7
mustang89 BHPian Join Date: Feb 2009 Location: new delhi Posts: 348 Thanked: 0 Times	why would a person shelling 50-60 lakhs will go in for a hyundai?it will take years for hyundai to create a niche in that segment of market.
	() Thanks

12th April 2009, 16:40	#8
Steeroid Senior - BHPian Join Date: Mar 2005 Location: N.A Posts: 7,046 Thanked: 2,751 Times	I hope they give free sunglasses with the car - you will need them if you're going to be looking at this every day. YUKK.
	() Thanks

13th April 2009, 11:29	#9
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,546 Thanked: 300,781 Times View My Garage	Let Hyundai first manage the problem of selling otherwise excellent 15 lakh rupee cars (the Sonata). Then, we'll talk of how they can penetrate a segment that's a couple of notches higher.
	() Thanks

13th April 2009, 12:29	#10
maverick030581 BHPian Join Date: Aug 2008 Location: Mumbai Posts: 198 Thanked: 2 Times	Well said GTO. Hyundai hasn't really been able to penetrate the market north of the 10-lakh bracket. I guess their image has always been more of a Santro/Accent manufacturer. Even I feel that they need to create another brand for premium cars like the Transform & the Equus. I doubt whether anyone will pay 50-60 lakhs for a "Hyundai". No snob value there which is so important for most customers in this category. The car looks great IMO, although the chrome look is overdone, looks too flashy & bling-bling. It could do with a name change too. Imagine telling your friends, "I drive a Hyundai Equus." And try explaining to them that Equus is a luxury car, that too made by Hyundai.
	() Thanks

13th April 2009, 12:53	#11
Gagan.js BHPian Join Date: Mar 2009 Location: Mumbai Posts: 227 Thanked: Once	It will sell, bring it on. Doesn't look like a copycat, unlike sonata, which is why it mainly failed.
	() Thanks

13th April 2009, 14:28	#12
PhrozenFire BHPian Join Date: Apr 2008 Location: Bangalore Posts: 267 Thanked: 5 Times	On a recent visit to South Korea a couple of months ago, I had spotted plenty of Equuses (whats the plural? Equui?!) It's immensely popular there, and to be very honest, it has fantastic road presence, especially in black. I dont see it being launched in India at least for the time being. The numbers wont do justice, and Hyundai will want to concentrate on their bread and butter here in India.
	() Thanks

13th April 2009, 16:09	#13
Spitfire BANNED Join Date: Jul 2006 Location: Panaji - Goa/Bangalore - Karnataka Posts: 3,312 Thanked: 774 Times	It looks Korean wont sell.
	() Thanks

13th April 2009, 20:29	#14
Nitin Senior - BHPian Join Date: May 2006 Location: Houston, Texas Posts: 3,294 Thanked: 20 Times View My Garage	Looks good, but it clearly won't attract the crowd for a cost that could bring in an established premium brand.
	() Thanks