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Old 19th September 2004, 13:19   #1
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Ford has announced that Jaguar will no longer build any cars at their Browns Lane factory, Coventry. Infact, Jag die-hards fear that sooner of later production will be moved to the U. S. Jaguar will never be the same again. Here's what one fan had to say

"As soon as Ford took over the Jag it was always on the cards that they would transfer it to U.S, because the Americans always asset strip the best parts of everything they purchase.
It's sad but true and nothing will stop them."
- Dave Henson, Margaret Avenue, Bedworth

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Old 19th September 2004, 17:58   #2
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Jag moving to America?? ahh thats bad news.....i doubt the European standards will remain in the Jagwaar.
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Old 19th September 2004, 18:25   #3
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The end of an era, sadly. Jaguars will probably never be the same. Darn Americans.
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Old 19th September 2004, 19:43   #4
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To be fair, the Jaguar factory is really antiquated, when they took jag over, the chairman said the factories were as bad if not worse than a Russian tank factory.

I have been to Browns lane once for a job interview (never got the job) as a trainee. It is located in a low class neighbourhood. There is no paintshop (biggest investment in a car factory). Parts come in to be assembled sothere is very little scope for expansion if the factory needs to ensure lower unit costs (the fact that Jaguars are not selling is another matter). Hence it make sense to add capacity to other plants. The craftsmen who make the wood panelling will stay. No jobs will be forcibly lost as some people will take VRS or transfer to other factories.

Castle Bromwich was the Daimler plant, Jag bought it for the space. I doubt, Jaguar will move production out of England, (they did assemble XJ's in South africa) if they do so what - we still respect our Swadeshi Mercs. No one questioned Jags coming from this factory. Nobody questions the fact some some Porsche Boxsters are actually made in Finland !!!!!!

Halewood used to assemble Escorts, when the Focus was made in Spain and Germany, they converted it for the X Type as it had good labour and infrastructure.
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