One can write essays on this if you like. Im trying to make a precis of it below.
Luxury was once the preserve of the chosen few. Hence it was considered as Luxury and was aspirational and desirable to those who were outside, looking in, so to say. The law of supply and demand applies here in its most basic form, so to say. The less of a product there is, the greater the demand for it.
Which is in a way why there are now these super priced limited edition products available to the few - a sort of club within a club, so to say. It extends across everything, right from watches to handbags to sunglasses to cars, shoes, wines, single malt whiskies and yachts etc!
In a sense this aspiration gave birth to the plethora of fakes - going by the dictum that Imitation is the best form of flattery!
I remember an article in the mid 1980's in Reader's Digest, when it was still a decent mag and not the rag it is nowadays. The article was about the anti-fake/ anti-duplication squad in HongKong and Taiwan and showed pictures of how they had taken bulldozers to some factories that we manufacturing fake Ray-ban sunglasses and Rolex watches! There were zillions of fake Ray-ban glasses and Rolex watches strewn on the ground and the bulldozers were crushing them.
Then, in the 1990's in HongKong and Taiwan, along with the re-distribution of the wealth came the beginnings of "commoditisation" of Luxury. Hongkongers went through exactly what we are going through today - with the sudden advent of big first generation salary led wealth, came a new breed of consumer. Same as in India and what has happened here in the 2000's.
This new breed of consumer has an insatiable appetite for luxury to show that he/ she has arrived. Snobs may call them arriviste but the truth is that all the so called "old money" was actually "new money" once upon a time!
The same journey in social history as described above applies to Mainland China too by the way.
With this now insatiable appetite for luxury and the ability and money to indulge the same, the commoditization of luxury has begun on an irreversible journey.
In turn, this has led to a re-awakening of a new middle class, who were simply a sub-class earlier.
This new middle class also aspires to big name brands and products. Look around you and you will see what I mean. This new middle class has not yet achieved the easy affordability levels that the earlier lot has and hence, theirs is an appetite which is fed by the fakes.
In short, whatever the measures that anyone may take, the ancillary industry which is fed by "fakes" is here to stay as long as certain brands and products remain aspirational and as long as some people are prepared to pay small money for a "knock off" just to flaunt the brand. Absolutely no way that this is going to cease!
Looking at it in this way, all that those Chinese "fakers" are doing, is being opportunistic and making money/ hay, while the sun shines/ glitter gleams!
Quote:
Originally Posted by AlphaKilo Well said. I have a question, if one keeps blindly copying some one's idea, how long can that industry survive? Like any other resource, will that too not be extinguished one day and only copies of everything will survive? So will they then start to copy the copied stuff? At one point or other the orginality will die away and everyone will start copying and innovation will cease to exist. |