Renault to rebrand as Alpine F1 Team in 2021 Renault has planned to rebrand it's F1 team after it's subsidiary Alpine. Team Principal Cyril Abiteboul continues at the helm and it's is said that they want to boost the image of the Alpine brand.
This is what he had to say Quote:
“This change comes at a key moment in the trajectory of the team and the sport,” he said. “Alpine brings a new meaning, new values and colours to the paddock with the spirit of competition from other worlds and French creative agility. These will be assets in the preparation of 2022 deadlines."
“The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues; simpler and progressive in its governance."
“The implementation of the ‘budget cap’ will put an end to the expense race and will allow the signatory teams to be measured for their sporting value. Alpine has its place in Formula 1 and can challenge for victory.” |
New Group CEO Luca De Meo added: Quote:
“Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers. By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport.
“We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity and audacity.” |
They will come to the track in 2021 with Esteban Ocon and former World Champion Fernando Alonso driving for them. Source |