Re: Hero MotoCorp - 10 bikes removed from Indian website I have owned 3 bikes till date. Hero Honda Passion (bought in 2005 and still running like a charm except for the niggles due to age), Bujaj Discover 125 T (sold) and Hero Xtreme Sports (current bike). While going to buy Hero Xtreme Sports, I did my research across most of the 150 cc segment bikes from different manufacturers. I wouldnt say that i picked the best of the lot but there were 2 prominent reasons that I bought a Hero bike again:
1. Trust of having used the brand for such a long period of time.
2. Have experienced relatively low maintenance and issues with my Passion over the long ownership period.
That said, while i was doing my research online and visiting the showrooms, there was one thing that was starkly different in Hero as compared to other bike manufacturers like Yamaha, Honda and Bajaj.
1. Product Portfolio - Hero is cannibalizing each segment with so many bikes that it was not possible for their sales rep to convince users to select something outrightly. The engines used in Xtreme and Xtreme Sports are identical except for a minor power bump in the later. The same goes for Splendor, Passion, CD 100 and others in the 100cc segment. In comparison, other bike manufacturers had a lean product portfolio which helped the customers and the sales representative to filter out a customer based on his product segment and assist him with as much information as required on the specific product.
2. Pushing for stock clearance - Because there were so many bikes and stock lying around with the dealers, the dealers were more interested in pushing bikes to get rid of their old stock rather than guiding the customers to their best choice. I was offered a 16 month old Karizma for the same price as an Xtreme Sports which was the same month manufacture as my date of purchase. I didnt see this kind of a push at Bajaj, Honda or Yamaha.
That said, this trimming down is a very welcome move and i hope a move in the right direction for the dealers, sales representative and the customer above all. I will not say that this is going to bring back Hero in the game . For that to happen, they need to do many more changes, make meaningful innovation by listening to what people say and understanding what people want.
After all, the customer is the King and needs to have a competitive market with good quality and ample choice rather than good quality and confusing choices. |