Bajaj-KTM reveal plans to launch Husqvarna brand globally

dZired · 3rd July 2017, 13:52

Bajaj Auto and KTM have released a joint statement announcing their plans to launch the Husqvarna brand of motorcycles globally in 2018. This announcement has been made on the 10th anniversary of Bajaj and KTM's strategic partnership.

Bajaj Auto had bought a stake in KTM in 2007 and the two companies have since being sharing technology and sales network in various markets. Meanwhile, KTM secured a long-term license agreement to sell Husqvarna motorcycles in 2013. The Austrian bike maker has managed to achieve Husqvarna's best ever sales figure of over 30,000 units in the year 2016. Now, it is hoping to boost this figure by expanding the reach of Husqvarna motorcycles across the globe.

KTM will start producing three models in the Husqvarna range at its factory in Mattighofen, Austria. These models, which include the Vitpilen 401, the Svartpilen 401 and the Vitpilen 701, will then go on sale in various markets in early 2018. Sometime later next year, global production of the Vitpilen 401 and Svartpilen 401 will be transferred to the Bajaj factory in Chakan, near Pune, Maharashtra.

Through this increased partnership, Bajaj is aiming to boost production at its Chakan manufacturing facility. This particular plant is expected to cross the 1,00,000 unit mark in the joint products volume in 2017. The company is now aiming to double this figure in the next few years.

Link to Team-BHP News

volkman10 · 20th July 2018, 19:47

Bajaj Auto to bring Husqvarna brand to India in 2019, EVs before 2020.

The Husqvarna brand will enter the India market next year with the Vitpilen 401 and Svartpilen 401.

Link

Thebat · 23rd July 2018, 21:47

Would be interesting to see how this pans out. Should be priced at a slight premium over the Duke 390, anything more and the volumes will be miniscule as the bike just isn't practicle for a country like ours.

I feel Bajaj would be targeting a niche set of audience with these twins.

I am also amazed to see the same engine doing duty under 3 different brand under 3 different states of tune. This could turn out to be the national engine equivalent of mid segment bikes.

3rd July 2017, 13:52	#1
dZired Senior - BHPian Join Date: Jun 2012 Location: Bengaluru Posts: 1,861 Thanked: 7,960 Times View My Garage	Bajaj-KTM reveal plans to launch Husqvarna brand globally Bajaj Auto and KTM have released a joint statement announcing their plans to launch the Husqvarna brand of motorcycles globally in 2018. This announcement has been made on the 10th anniversary of Bajaj and KTM's strategic partnership. Bajaj Auto had bought a stake in KTM in 2007 and the two companies have since being sharing technology and sales network in various markets. Meanwhile, KTM secured a long-term license agreement to sell Husqvarna motorcycles in 2013. The Austrian bike maker has managed to achieve Husqvarna's best ever sales figure of over 30,000 units in the year 2016. Now, it is hoping to boost this figure by expanding the reach of Husqvarna motorcycles across the globe. KTM will start producing three models in the Husqvarna range at its factory in Mattighofen, Austria. These models, which include the Vitpilen 401, the Svartpilen 401 and the Vitpilen 701, will then go on sale in various markets in early 2018. Sometime later next year, global production of the Vitpilen 401 and Svartpilen 401 will be transferred to the Bajaj factory in Chakan, near Pune, Maharashtra. Through this increased partnership, Bajaj is aiming to boost production at its Chakan manufacturing facility. This particular plant is expected to cross the 1,00,000 unit mark in the joint products volume in 2017. The company is now aiming to double this figure in the next few years. Link to Team-BHP News Last edited by dZired : 3rd July 2017 at 13:55.
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20th July 2018, 19:47	#2
volkman10 Distinguished - BHPian Join Date: Dec 2010 Location: -- Posts: 23,432 Thanked: 67,874 Times View My Garage	Re: Bajaj-KTM reveal plans to launch Husqvarna brand globally Bajaj Auto to bring Husqvarna brand to India in 2019, EVs before 2020. The Husqvarna brand will enter the India market next year with the Vitpilen 401 and Svartpilen 401. Link
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23rd July 2018, 21:47	#3
Thebat BHPian Join Date: Apr 2014 Location: Bangalore Posts: 200 Thanked: 646 Times	Re: Bajaj-KTM reveal plans to launch Husqvarna brand globally Would be interesting to see how this pans out. Should be priced at a slight premium over the Duke 390, anything more and the volumes will be miniscule as the bike just isn't practicle for a country like ours. I feel Bajaj would be targeting a niche set of audience with these twins. I am also amazed to see the same engine doing duty under 3 different brand under 3 different states of tune. This could turn out to be the national engine equivalent of mid segment bikes.
	(2) Thanks