[CrAzY dRiVeR]

In 2015, Mahindra revealed to the world that they had bought 51% stake in Peugeot Motorcycles at a cost of $16.5 million. The remaining stake is with PSA Group of France.

About three years after taking over controlling stake, Mahindra Peugeot Motorcycles have now revealed their first two concepts at the ongoing Paris Motor Show - P2x Roadster and P2x Cafe Racer.

Both these concepts are believed to be based on the Mojo platform!

Source - https://www.rushlane.com/steelbird-h...-12283470.html

As for India plans, Costantino Sambuy, the CEO of Peugeot, is clear that the focus will be on Europe at the starting stage. He goes on to say that the bikes will be ready for sale in Europe by 2020, but that the Indian market is very challenging in terms of cost effectiveness. The company is also not revealing where this motorcycle will be produced just yet. However, India hasn’t been fully written out of the picture, and it’s not a matter of if, but when Peugeot Motocycles will appear in our market. Interestingly, Sambuy revealed to us that when Peugeot does indeed come to India, it will also have electric vehicles in its portfolio.

Source - https://www.autocarindia.com/bike-ne...nveiled-409930

To be sure, while the name of the company is Peugeot Motorcycles, its core offering over the last few decades have been scooters. The re-birth of motorcycle marks an important milestone for a company which came into operation 120 years ago with its motorcycles at the very same venue at the 1st Paris Motor Show.

Source - https://economictimes.indiatimes.com...w/66048178.cms

[ashis89]

That's too many brands under a single umbrella. Their strategy seems to be to buy old brands and use their existing products to sell under those different brands. Not sure how this is going to be a good move. My concerns would be:

1. Lack of R&D and product development.

2. Too many brands to focus upon.

3. Equally high number of dealer network needed for each brand.

4. Are the customers still connected with these brands?

5. Are the future product lineup worthy of these brands and represent what the brand stood for once upon a time?

I just hope that in future, one doesn't walk into a Mahindra 2 wheeler showroom and then gets to decide if he/she wants a Peugeot Mojo or a BSA Mojo

[timuseravan]

Mahindra is on brand buying spree but where are the motorcycles/scooters after so many years? Their sole decent offering of Mojo was a disaster due to the atrocious styling.
The current Peugeot motorcycles might as well be called "Generic Modernist Roadster 1" and "Generic Modernist Racer 1".
What is happening with Pininfarnia?

[payeng]

Originally Posted by ashis89

1. Lack of R&D and product development.

Actually the Engine of the Mojo has received positive reviews.. not bad at all I would say for a new R&D setup.

Brands like TVS and Bajaj has usually taken around 2 decades before establishing its own R&D.

Originally Posted by ashis89

2. Too many brands to focus upon.

True.

Mahindra 2 Wheelers - Almost dead after burning thousands of crores over nearly a decade now

Jawa & BSA - Still got to wait and see

Peugeot - Difficult to say how it will fit in Mahindra's scheme of things. Would the Peugeot brand have any traction outside India / in India?

Originally Posted by ashis89

3. Equally high number of dealer network needed for each brand.

4. Are the customers still connected with these brands?

5. Are the future product lineup worthy of these brands and represent what the brand stood for once upon a time?

I somehow get this funny feeling that the guys who are responsible in drawing up these elaborate strategic plans, must not have ridden a 2W for many years now.

[ashis89]

Originally Posted by payeng

Actually the Engine of the Mojo has received positive reviews.. not bad at all I would say for a new R&D setup.

Brands like TVS and Bajaj has usually taken around 2 decades before establishing its own R&D.

While Mojo engine reviews were good, the company made sure not many of them made it to the roads. And there were no follow-ups or new model launches after that. Now even that engine would be considered relatively old and would need to be updated.

A company cannot survive on a single good 300cc engine. They need a much larger portfolio. All the concepts they have showcased so far, are based on that single engine only. Like I said earlier, you walk into a showroom, select your brand/design and ride out with the exact same motorbike.

I somehow get this funny feeling that the guys who are responsible in drawing up these elaborate strategic plans, must not have ridden a 2W for many years now.

Seems to be the case. They seem to start with brands and few concepts but don't have a road map beyond it.

[payeng]

Originally Posted by ashis89

A company cannot survive on a single good 300cc engine. They need a much larger portfolio. All the concepts they have showcased so far, are based on that single engine only.

Can't agree totally.

Hero, Honda and Royal Enfield each have build huge business empires out of a single 97 cc, 110 cc and 350 cc engines respectively.

They of course have other engines as well, but take away the above mentioned engines, and the business empires would not stand at all.

In fact, Back end (engine/vehicle platform) simplicity ensures profitability. The Front end (brand) offering/perception is left to the marketing creativity / imagination.

[Lone Ranger]

I wonder why Mahindra is so keen to get into the two wheeler space. Going by their sales numbers they seem to consider Triumph and Harley as their competition

The market in India is intensely contested between the incumbent players and Mahindra's products just can't walk up and take a seat at the dining table. It could be like a lone hyena walking up to a group of lions feeding and attempting to join the party.

It would have been a different matter if they had done something along the lines of Ather. But their products have to take on formidable products and brands in every category. Not a smart way to allocate capital.

Mahindra should be capitalizing on its rough and tough Jeep image and the SUV craze by making decent, well thought out 'SUV lookalike' vehicles starting at the Alto's price point, instead of fooling around with half hearted products like the Nuvosport