Bajaj Auto to Ride in with New Merchandise

Badcheetah · 6th December 2005, 08:12

Hey there Bike Lovers ,

Good news for you all . Bajaj is finally getting in selling its official Merchandise. A good Move , and frankly its a first and hopefully many other companies would follow soon .

Read the article in full
Bajaj's Official Merchandise

jkdas · 6th December 2005, 08:14

Atlast... rumour to reality.

GTO · 6th December 2005, 12:24

Its a fantastic move, and kudos to Bajaj for being so forward thinking. I doubt it will sell like hot cakes but it will work nice a branding exercise.

GTO

Rtech · 6th December 2005, 13:11

Good move in principle, but somehow I doubt "Bajaj" carries the same weightage as Yamaha/Honda/Kawasaki or even Enfield!

Zappo · 6th December 2005, 18:02

Quote:

Originally Posted by Rtech

Good move in principle, but somehow I doubt "Bajaj" carries the same weightage as Yamaha/Honda/Kawasaki or even Enfield!

Yes you are right. Bajaj definitely does not carry the same weightage as say Yamaha or Kawasaki. However they are going to take a smarter route. Initially they are only launching the accessories under their power brands. So Instead of a bajaj helmet you may get a helmet with the stylish Pulsar swish emblazoned across it. And that may sell after all considering the number of Pulsars on the road. Similarly with stylish Pulsar jackets. You can bet every other Pulsar rider would die to have one. Smart move bajaj!

SPEED_DEMON82 · 6th December 2005, 23:17

Great move. i knew that it would be bajaj and no one else to start this kinda exercise. But i am not sure how long it will be before thier products start to sell like 'hot cakes' but yeah they will with time. Thumbs Up to Bajaj!

jkdas · 7th December 2005, 00:22

I would get jackets, gloves, shades ;

, belt, strap on luggage bags, all for my avenger

Mpower · 7th December 2005, 02:20

Dunno if I want to walk around with a T-shirt that says "Bajaj". Might get mistaken for an auto driver.

Steeroid · 7th December 2005, 02:50

Quote:

Originally Posted by Mpower

Dunno if I want to walk around with a T-shirt that says "Bajaj". Might get mistaken for an auto driver.

Very true...would be worse if they added "RE" to it, especially if one has a big butt. Would be as bad as the reactions and comments that BPL Mobile's girls got when they went around with the "You can!" marketing slogan on their T-shirts.

Which is why the news article mentions that they are likely to go with the Pulsar brand for the merchandise.

sharu · 23rd December 2005, 13:05

SMART move by BAJAJ, the first indian automobile company to do so, thumps up to bajaj, now let the others follow u guyz

Max · 23rd December 2005, 17:14

Harley Davidson also sell their own merchandises and this enhance their brand value. This move will definitely improve Bajaj Image.

sridhar24 · 23rd December 2005, 17:26

I think its a good move by Bajaj but at the same time they won't sell like hot cakes. Selling with Pulsar brand is better than just Bajaj as others mentioned before. I will surely buy them for my Pulsar.

satyamenon · 24th December 2005, 01:10

Oh man.. when will Enfield come out with this???

jkdas · 24th December 2005, 09:14

Quote:

Originally Posted by satyamenon

Oh man.. when will Enfield come out with this???

emm, they should have by now! Hope you know abt their webiste though.

Vicki_Rau · 11th January 2006, 19:43

May work if they sell in their Pro-Bike section. Otherwise, imagine selling merchandise in the showroom alongwith "boxers" and others of their ilk. Major image problem

View Poll Results: Bajaj To Offer Official Merchandise For Its Products ?
1. Good Move – Will Sell Like HOT CAKES	25	65.79%
2. Bad Move - Will Not Sell	4	10.53%
3. Can’t Say -	9	23.68%
Voters: 38. You may not vote on this poll

6th December 2005, 08:12	#1
Badcheetah BHPian Join Date: Jun 2005 Location: New Delhi Posts: 123 Thanked: 3 Times	Bajaj Auto to Ride in with New Merchandise Hey there Bike Lovers , Good news for you all . Bajaj is finally getting in selling its official Merchandise. A good Move , and frankly its a first and hopefully many other companies would follow soon . Read the article in full Bajaj's Official Merchandise
	() Thanks

6th December 2005, 08:14	#2
jkdas Senior - BHPian Join Date: Sep 2005 Location: Thiruvananthapu Posts: 9,687 Thanked: 1,492 Times View My Garage	Atlast... rumour to reality.
	() Thanks

6th December 2005, 12:24	#3
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,546 Thanked: 300,789 Times View My Garage	Its a fantastic move, and kudos to Bajaj for being so forward thinking. I doubt it will sell like hot cakes but it will work nice a branding exercise. GTO
	() Thanks

6th December 2005, 13:11	#4
Rtech Team-BHP Support Join Date: Apr 2004 Location: Bombay Posts: 5,770 Thanked: 359 Times View My Garage	Good move in principle, but somehow I doubt "Bajaj" carries the same weightage as Yamaha/Honda/Kawasaki or even Enfield!
	() Thanks

6th December 2005, 23:17	#6
SPEED_DEMON82 BHPian Join Date: Feb 2005 Location: Mumbai Posts: 212 Thanked: 3 Times	Great move. i knew that it would be bajaj and no one else to start this kinda exercise. But i am not sure how long it will be before thier products start to sell like 'hot cakes' but yeah they will with time. Thumbs Up to Bajaj!
	() Thanks

7th December 2005, 00:22	#7
jkdas Senior - BHPian Join Date: Sep 2005 Location: Thiruvananthapu Posts: 9,687 Thanked: 1,492 Times View My Garage	I would get jackets, gloves, shades ;, belt, strap on luggage bags, all for my avenger
	() Thanks

7th December 2005, 02:20	#8
Mpower Senior - BHPian Join Date: Mar 2005 Location: Bangalore Posts: 10,409 Thanked: 1,730 Times View My Garage	Dunno if I want to walk around with a T-shirt that says "Bajaj". Might get mistaken for an auto driver.
	() Thanks

23rd December 2005, 13:05	#10
sharu BHPian Join Date: Oct 2005 Location: Bangalore Posts: 63 Thanked: 0 Times	SMART move by BAJAJ, the first indian automobile company to do so, thumps up to bajaj, now let the others follow u guyz
	() Thanks

23rd December 2005, 17:14	#11
Max BHPian Join Date: Jun 2004 Location: Thane Posts: 538 Thanked: 98 Times View My Garage	Harley Davidson also sell their own merchandises and this enhance their brand value. This move will definitely improve Bajaj Image. Last edited by Max : 23rd December 2005 at 17:15.
	() Thanks

23rd December 2005, 17:26	#12
sridhar24 Senior - BHPian Join Date: Apr 2004 Location: Bengaluru Posts: 1,046 Thanked: 88 Times	I think its a good move by Bajaj but at the same time they won't sell like hot cakes. Selling with Pulsar brand is better than just Bajaj as others mentioned before. I will surely buy them for my Pulsar.
	() Thanks

24th December 2005, 01:10	#13
satyamenon BHPian Join Date: Dec 2005 Location: Jacksonville, FL Posts: 110 Thanked: 5 Times	Oh man.. when will Enfield come out with this???
	() Thanks

11th January 2006, 19:43	#15
Vicki_Rau BHPian Join Date: Jan 2006 Location: Bangalore Posts: 88 Thanked: 5 Times	May work if they sell in their Pro-Bike section. Otherwise, imagine selling merchandise in the showroom alongwith "boxers" and others of their ilk. Major image problem
	() Thanks