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Yes. Agree.

Guys. I really don't think that people are going to pay more for the Hexa just because it is a more capable vehicle or it has a better ride quality. People will compare features and that's what will sell. Whether we like it or not, that's the truth. I really hope Tata see it that way too.

And what makes us think that Mahindra are not preparing for this? I went to the Mahindra showroom yesterday to see the XUV AT and the advisor there was well versed with how to compare the XUV with the Hexa.

This is exactly how he showed me the XUV W10 AT vis-a-vis the Hexa
- ESP (Played a video on the XUV's screen) - This is impressive for a buyer
- Tyretronics (Again played a video on the XUV's screen)
- Hill descent control / Hill hold
- Sunroof (Work's like a charm)
- Start / Stop button
- 7" display (Against Hexa's 5")
- Electronic 6-way seat adjust (Hexa has manual)
- Fully foldable seats (Hexa's don't fold fully)
+ mentioned that XUV is tried and tested vehicle. Mahindra have more experience in the SUV space.
Overall did a good job in selling the XUV against the Hexa

Ans as if that was not enough, he did subtly mention that XUV comes with AWD in the AT version as well, in case one needs it. :)

Now for a buyer, these are big differences. Unless Tata make this a compelling financial story, I don't see people lining up for the Hexa, despite all the good things on it's side.

I really want to see Hexa do well. It's important not just for Tata, but also for the Indian car manufacturers. But Tata really need to get the pricing right.

I have TDed Hexa XTA at Calicut last week and today at Chennai from Tafe Access where i've booked Platinum Silver XT 4*4.

As everyone uttered, It's very comfy in all kind of roads and captain seats are good to go for long drives without much issues.

I have tested reversing, but the adaptive guidelines which move with steering input is not at all coming into live. i have inquired with sales rep. He is not at having idea on it as well I've tried with all set ups.

Whether adaptive guidelines only available in Manual and any way to activate it in Auto?

Am looking at Hexa or XUV (7-seater is must for big family) to replace my Scorpio and went for Hexa experience at Bangalore during Christmas weekend, here are my impressions on driving Hexa XT Manual

Pros:
1. Solid build and Excellent ride quality
2. Acres of space and vehicle feels huge inside.
3. Lots of bells and whistles
4. Legroom is comfortable in all rows
5. Nice comfortable seats
6. Slotting gears wasn't a problem as discussed on this forum.
7. Luggage space is decent with all seats in place.

Cons:
1. Ergonomics are big mess, too uncomfortable to place feet at the footwell, too much of strain for left leg during those long drives.
2. Handrest for driver is joke.
3. Clutch travel is way too much
4. Roof touches head in the last row
5. Though 10 speaker music, the output wasn't impressive, even at the best of equalizer settings.
6. Not enough storage space (mobile, coins, etc) for driver.
7. Not impressive engine for vehicle this size (comparing with XUV), though not a deal breaker

-Rajesh

You sir, are a story teller. You presented impressive facts and wrote the quoted text to make clear your viewpoint. I couldn't agree more. TaMo have had a long journey with higher than the sky expectations, have failed more than a few times in meeting those, have shown that much needed spark with the growth after the balanced and proven Vista platform, competence in quality with the Zest and a hint with the Tiago about the potential hidden behind endless prejudiced comments, have that flavor of patriotism and have Safari Storme as a representation of their true values. It perfectly makes a story of a hero. We just want it to succeed and hence need TaMo to price it not truly competitively but agressively.

Wow, that's an impressive sales pitch for XUV, now I expect Hexa to be priced aggressively against XUV (negating any price cuts they may announce like Ecosport underwent after launch of Brezza) in order for TATA to have another sure shot winner. Tiago pricing strategy was perfect, they need to follow the same for Hexa & other impending launches until TATA wipes off the trust deficit and are considered equal with other players.

Features do sell. There is one ownership report running [or maybe, there are more] who just got the XUV because of features and I know a couple of them who got the XUV because of its expansive feature list. That is how the market functions. XUV is a good SUV, just that as of now Hexa appears better.

But Hexa selling as much as the XUV despite being a fresh product...I have my doubts.

Found this amazing stunt video on youtube. I am not sure whether this can be posted here. But I have not found any other appropriate thread.

https://www.youtube.com/watch?v=kNwjr0UuEOI

Source: Youtube (Mech Enfield).

Downloaded TATA HEXA app from play store.
Screen grab of sky gray from 360 view.
Basically an interactive brochure.

Guys,

On the recent Hexa pricing discussion, here's a comparison on pricing of the competition the Tata flagship will be facing in the market:

If hexa's listing is done according to increase in price, i guess XT would come below XMA as it would be costlier!

I tried to derive it from the following references:

1. comparison with the reasonably priced prime competitor XUV and exorbitant Innova
2. product from its own stable, slightly lower in the order
3. its previous avatar, which was perceived to be priced well (after the price cut, i.e.)

I think 12 - 18L is what Tata should be looking at. If Aria Pride 4x4 was well priced at 17.3L, then the Hexa 4x4 with few additional features and inflation adjustment, deserves to be priced at 18L or thereabouts. I don't think a small difference in price between XUV and Hexa will matter. Most will decide (between these two, i.e), based on features and appearance or brand perception.

18L for the top end will also give Tata enough room to keep selling the Storme at the same price point.

Only question is where they position the XTA. My guess is around 16.5 L.

Hexa experience now in Mumbai from 13th to 15th Jan at MMRDA Grounds, BKC. Just got the invite from the RM at Deogiri Auto.

Fantastic review Aditya and Vid...clap: Voted 5 stars.

He missed the safety factors (of XUV perspective)
- the static bending headlamps
- dual reverse lights
- dual rear fog lamps
- auto-folding ORVMs when the car is locked
and important cost of ownership factors:
- available extended warranty
- 12 months/10K service interval of XUV vs 6month/10K kms of Hexa
- 17" tyres of XUV vs 19" tyres of Hexa. 5 Bridgestone Duelers for XUV will cost 70,000+ rupees, imagine just how much 19-inchers will cost you.

OT: AFAIK start/stop button (dreaded "micro hybrid") is not available in XUV AT nor true keyless start. Correct me if I am wrong.

Here's the invitation:




Before that, the Hexa Experience event will be held in Chennai between 6th Jan - 8th Jan, 2017:




Also, the official invitation sent to Kochi customers for the official launch of the Hexa in Kochi on 21st Jan, 2017:

Actually he did mention the static bending headlamps and auto folding mirrors. I guess, I missed mentioning that. :)

Actually it is available. Push button start and passive keyless entry are available in the W8 AT and W10 AT versions.

Hopefully this Saturday I will get to Test Drive the Hexa XTA and the XUV AT. that should help settle the debate for me to some extent. That will leave just the price factor for the final decision making.

But one thing for sure, both XUV and Hexa have really made Mahindra & Tata look great.