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I see a new 360 degree experience that they have added to their website

The website shows that Taigun has a flat foldable seat (like the one in old holda jazz). Can someone confirm if this is available or is this yet another error from marketing/ design team?

New Volkswagen Taigun : Start Of Production











https://www.youtube.com/watch?v=z9K4lkkk47w

As per the 360 view, red, grey and silver comes with red paint on interior. If it’s not a mistake it would be a real bummer.

Can't be fully flat like shown in that image even if the seats are taken out, because there is a structural element running higher than the boot floor -

I noticed this too and hoping that it's a mistake. Red inserts on a grey exterior does not make any sense at all.

Received this email today:-



With the video link:-

https://www.youtube.com/watch?v=qBMigxRCZz8

The factory setup in the video looks dapper, except for the part where some "Executives" are posing with a VW mug in their hands lol:

Its all about pricing in Indian Car Market. With XUV700 launched at an aggressive price point, VW has to really place it with some considerations. Although high bookings on XYV700 initially can result in some spill over but not to a great extent. with Kushaq's disappointing pricing of 21L DSG model, I dont know what to expect from VW on Taigun.

Also no diesel model is a downside as well. I though they were in the market to compete with Koreans but now they have a bigger Indian competition as well.

https://youtu.be/IlUyejEITgU

Ashish Gupta in a candid conversation says "Premium is not on price". The problem with VW group is they set wrong expectations with comments like these. Next they will do us price it at a slight discount to what TROC was last year. Why set unrealistic expectations?

Highlights from the interview.

‘Premium is not in pricing, it’s positioning’. What does this even mean?
‘AC is strong in 1.5 GT, so no ventilated seats’, does that mean it’s not strong in 1.0l? Really?
‘Enthusiasts needs some heat behind their backs, so no ventilated seats’. Wow!

He has promised surprises on pricing, let’s see what it’s going to be.

Can’t blame Ashish for the stupid answers completely. Interviewer needs to improve his interviewing skills.

Oh Well Well. VW's India 2.0 strategy currently seems to either confuse the indian consumer, or they are themselves confused. Firstly the launch of Kushaq with missing 6 airbags on the AT variant (No logic on that) and now with Taigun, they skip the ventilated seats from the 1.5. :Frustrati

They are trying to make the customer sacrifice one feature for the other. How hard it is to have a top trip (optional package) to bring it all together? The clarity is missing from naming (Tiguan, Taigun), to design (just load it with chrome), to advertising (way too long) to execution on to the trims. Taigun, which they called as the car of 2021 will start deliveries at the end of September when most of the year is gone. All this is a mishit and although I was keenly looking for these as an enthusiast, will either start looking elsewhere or wait for VW to fix these issues in the next iteration and continue with my Polo for the time being. Some part of VW DNA with the likes of auto rolling all windows missing from these now. (My friends 20+ year old golf has that feature, with a key-trick though).


On the surprise on pricing, I am quite sure that we will get one. What I am not sure is if that will be a good one !! :p

Is it me or does Mr. Gupta seem a bit flustered overall going by his body language and nonsensical answers? Reminds me of my engineering viva exams! They have been caught sleeping by the XUV700 launch and it really shows!

I would like to request an advice on when should I go for Taigun-GT purchase.

I have to buy a car this year (my current car is 10 years old, and has maintenance issues) and have pre-booked Taigun GT-1.5DSG.

1. Do new cars have festive/ year end discounts, especially given the XUV pricing dynamics?

2. How has been the Skoda/VW pricing strategy in the past been, price inelastic (i.e, they dont care about the demand and and are fine selling lesser in numbers) or reactive (do respond to competition and come up with better features/ give discounts/ price cuts)

3. If the answer to above questions is yes, whats the quantum of these discounts (for my two month early purchase despration, how much am I losing)

Answers to these will help me time my purchase :)

If they price it higher than the Kushaq you can expect decent discounts in December/January.

They always offer discounts on slow sellers. I bought a Vento TSI in 2017 at 1 lakh discount.

It depends on a combination of demand and dealer inventory. I would say you could get around 50k off by December if they price it high.

If you really like the car then go ahead irrespective of future discounts as they are not guaranteed to be offered.


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Thanks!

They will price this car(SUV) as intended, as if nothing as happened ( launch of XUV and the impending launch of MG Astor).

One year down the line this will not be the scenario as it will be a do or die situation.