I never told that we should not blame the manufacturers.
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Originally Posted by torque!! The average Joe does not know about safety features and how they can save his life. |
Exactly! And this average Joe constitute the majority of buyers India. The highest variants of the cars which usually offers the safety features as standard, still make up a very small part of the pie. And I don't believe that it's only due to the lack of money. In today's market, you have a healthy number of choices and most of the time, you will be able to get a car which offers safety features for your budget. Lowest end of the spectrum still have no choice. So, if people are willing to sacrifice on safety, just to get a brand or a particular model, why on earth should the manufacturer care? Its a business after all.
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Originally Posted by torque!! Manufacturers need to take responsibility and make safety features standard across all variants. If not standard, at least offer them as options across all variants. |
Now, coming to the responsibility part. Suppose a particular manufacturer takes the responsibility and try to educate people on safety aspects and provide all the safety features on all variants. They cannot price their variants on par with another manufacturer who skimps on these. Hypothetically, let us assume that dual airbags and ABS costs only Rs. 10,000 more than a similar model from another manufacturer. 5% of the buyers who are safety conscious will buy the one with the safety features and still ,the rest 95% will go and buy the other one to save Rs. 10,000. For them, the 10K is worth more than their life. So, should the manufacturer who catered to the 5% shut shop and go home as he cannot compete with a smarter manufacturer who knows the market better? I don't think business works like that. And providing option is costlier for the manufacturer. So, they simply follow the market dynamics.
For example, on a monthly basis, if half the people buying a Swift VDi/VXi demand that they need ABS and Airbags and decide that without these, they will not take the car or go for other options, just see how a new VDi/VXi variant emerges with these features as standard. No need of any government regulations. Manufacturers do not usually over engineer, if they are not compelled by the market.
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Originally Posted by torque!! I know a lot of folks who did not buy the top trim level as it was priced a full 1L over the mid variant. They did not want the fancy alloys, the auto AC, the touch screen ICE. They would have paid 30-50k premium on the variant of their choice for ABS and Airbags but did not have a choice! |
And what did they buy in the end? The lower variant of the same car without the safety features? If yes, then why should the manufacturer care? I mean, they know that with or without these features, people are ready to buy the car. In 100 people buying a particular car in a month, if 70 does not care about safety features, 15 are OK to take the mid variant because they want only that particular car (brand/model/etc.etc.), 5 will go for the top variant because they are ready to spent and only 5 look away for other options due to unavailability of safety features on the mid variant, the manufacturer is not going to care. For him, with his strategy, he can cover the demands of 95% of the market. Why should he care for the other 5%?
Until and unless the customer demands, nothing is going to change. Otherwise, the government should step in. For manufacturers, it is business and not charity
