The world's costliest advertisement

adityapd · 3rd June 2004, 18:50

This is the world's costliest Advertisement and the winner of this years
best Ad of the world . Everything is real with no graphics used costing
some 6.2 million US Dollars and 600 of take and retake.

<http://www.steelcitysfinest.com/HondaAccordAd.htm>

~A

shravan316 · 3rd June 2004, 19:19

Easily one of best creative ad i've ever seen.

Tom · 3rd June 2004, 19:41

Thought you might appreciate the subtlety of this ad, done by a Brazilian ad
agency, for a lubricating gel (K-Y equivalent) targeting the French market.

They were trying to come up with an ad that is not offensive or tasteless.

The picture looks completely innocent until you notice the details...

Apparently, it has created quite a buzz in Europe

And hey the budget was rock bottom

S350L-E240 · 3rd June 2004, 19:52

seen that ad' before absolutely gorgeous!

And tom it took me 1 min and close to 20 seconds to realise the non innocent part

shravan316 · 3rd June 2004, 20:12

ajmat · 3rd June 2004, 21:47

Most accomodating ad !!!!

Pferdestärke · 3rd June 2004, 22:35

Thats an Awesome ad 'Tom'..

And definetly the Accord ad was just Brilliant..
Ofcourse though, I love the international Pepsi, Levi's and Nike ads..

GTO · 4th June 2004, 13:31

Hahahaha Tom...Great find

GTO

aadix · 4th June 2004, 15:50

Quote:

Originally Posted by [b

Quote[/b] (S350L-E240 @ June 03 2004,18:22)]seen that ad' before absolutely gorgeous!

And tom it took me 1 min and close to 20 seconds to realise the non innocent part

1 min 20 secs!!!!!!!!!!!!!! understood when the pic was loading!

but didnt find it that funny

Tom · 5th June 2004, 16:47

Quote:

Originally Posted by [b

Quote[/b] (aadix @ June 04 2004,14:20)]but didnt find it that funny

Dear Aadix,

I dont think the intent of the ad was to make you laugh nor anyone else laugh. The basic aim was to promote the product and to sell/suggest newer ways to women on using the product

Jaggu · 5th June 2004, 17:54

Quote:

Originally Posted by [b

Quote[/b] (Tom @ June 05 2004,15:17)]

Quote:

Originally Posted by [b

Quote[/b] (aadix @ June 04 2004,14:20)]but didnt find it that funny

Dear Aadix,

I dont think the intent of the ad was to make you laugh nor anyone else laugh. The basic aim was to promote the product and to sell/suggest newer ways to women on using the product *

*

duhh new way.. i thought that was the only use.. lol

just kidding..

Tom · 5th June 2004, 19:06

ahhh....guess this product makes a woman a more accommodating person...LOL

S350L-E240 · 7th June 2004, 17:26

lol TOM definately more real estate

3rd June 2004, 18:50	#1
adityapd BHPian Join Date: Feb 2004 Location: Mumbai, Philadelphia Posts: 288 Thanked: 7 Times View My Garage	This is the world's costliest Advertisement and the winner of this years best Ad of the world . Everything is real with no graphics used costing some 6.2 million US Dollars and 600 of take and retake. <http://www.steelcitysfinest.com/HondaAccordAd.htm> ~A
	() Thanks

3rd June 2004, 19:19	#2
shravan316 Senior - BHPian Join Date: Apr 2004 Location: Bangalore Posts: 1,029 Thanked: 9 Times	Easily one of best creative ad i've ever seen.
	() Thanks

3rd June 2004, 19:41	#3
Tom BHPian Join Date: May 2004 Location: Bangalore, India. Posts: 401 Thanked: 0 Times	Thought you might appreciate the subtlety of this ad, done by a Brazilian ad agency, for a lubricating gel (K-Y equivalent) targeting the French market. They were trying to come up with an ad that is not offensive or tasteless. The picture looks completely innocent until you notice the details... Apparently, it has created quite a buzz in Europe And hey the budget was rock bottom
	() Thanks

3rd June 2004, 19:52	#4
S350L-E240 Senior - BHPian Join Date: Apr 2004 Location: India Posts: 1,416 Thanked: 393 Times	seen that ad' before absolutely gorgeous! And tom it took me 1 min and close to 20 seconds to realise the non innocent part
	() Thanks

3rd June 2004, 20:12	#5
shravan316 Senior - BHPian Join Date: Apr 2004 Location: Bangalore Posts: 1,029 Thanked: 9 Times
	() Thanks

3rd June 2004, 21:47	#6
ajmat Team-BHP Support Join Date: Feb 2004 Location: Bangalore Posts: 14,866 Thanked: 27,981 Times View My Garage	Most accomodating ad !!!!
	() Thanks

3rd June 2004, 22:35	#7
Pferdestärke BHPian Join Date: Mar 2004 Location: Mumbai Posts: 311 Thanked: 18 Times	Thats an Awesome ad 'Tom'.. And definetly the Accord ad was just Brilliant.. Ofcourse though, I love the international Pepsi, Levi's and Nike ads..
	() Thanks

4th June 2004, 13:31	#8
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,546 Thanked: 300,788 Times View My Garage	Hahahaha Tom...Great find GTO
	() Thanks

5th June 2004, 19:06	#12
Tom BHPian Join Date: May 2004 Location: Bangalore, India. Posts: 401 Thanked: 0 Times	ahhh....guess this product makes a woman a more accommodating person...LOL
	() Thanks

7th June 2004, 17:26	#13
S350L-E240 Senior - BHPian Join Date: Apr 2004 Location: India Posts: 1,416 Thanked: 393 Times	lol TOM definately more real estate
	() Thanks