Mattel unveils Brick Shop brand with Hot Wheels to rival Lego

Dippy · 2nd May 2025, 11:09

Mattel has unveiled its new Brick Shop brand and Hot Wheels is a part of it too. Aimed at giving Lego a serious run for its money, Brick Shop is starting by introducing seven kits featuring realistic-looking cars.

The sets are designed to give enthusiasts a “new way to build, customize and collect.” The Brick Shop lineup features realistic vehicles with “accurate details and proportions.” Customization options will also include metal parts that one can use to personalize the Hot Wheels cars.

The brick building sets will also include a 1:64 scale model car because of the Hot Wheels connection.

The sets are divided into Speed, Elite, and Premium categories and each has different price points. The Mercedes-Benz 300 SL is part of the range-topping Premium line and it costs $119.99. While that is expensive, buyers will get a 1:12 scale gullwing coupe with functional doors, a metal Mercedes crest, and “luxe interior detailing.”

The mid-level Elite Series costs $49.99 and consists of a classic Corvette Grand Sport, a 1990 Acura / Honda NSX, and a surf-focused 1962 Chevrolet Pickup. These 1:16 scale models come with extra parts, metal wheel covers, and licensed decals. The NSX also features pop-up headlights and functional steering.

The entry-level Speed Series has three 1:32 scale sets that cost $19.99. Options include the Maserati MC20, Cadillac Project GTP Hypercar, and a customized 1968 Chevrolet Camaro.

The Brick Shop collection will arrive at stores this summer and select retailers are currently accepting pre-orders. Mattel’s Roberto Stanichi said the collection “delivers what car fans have been clamouring for: buildable vehicles that deliver true car authenticity.” He added their “design team meticulously recreated these vehicles in brick form while preserving what made them great in the first place, including real metal parts and a matching exclusive die-cast, giving fans a new way to collect, build, and play.”

As India has a lot of Lego and Hot Wheels enthusiasts, it will be interesting to see when the Brick Shop sets hit store shelves in our country.

Source: Carscoops

Link to Team BHP news

2nd May 2025, 11:09	#1
Dippy Senior - BHPian Join Date: Feb 2004 Location: Mumbai, India Posts: 7,793 Thanked: 4,463 Times	Mattel unveils Brick Shop brand with Hot Wheels to rival Lego Mattel has unveiled its new Brick Shop brand and Hot Wheels is a part of it too. Aimed at giving Lego a serious run for its money, Brick Shop is starting by introducing seven kits featuring realistic-looking cars. The sets are designed to give enthusiasts a “new way to build, customize and collect.” The Brick Shop lineup features realistic vehicles with “accurate details and proportions.” Customization options will also include metal parts that one can use to personalize the Hot Wheels cars. The brick building sets will also include a 1:64 scale model car because of the Hot Wheels connection. The sets are divided into Speed, Elite, and Premium categories and each has different price points. The Mercedes-Benz 300 SL is part of the range-topping Premium line and it costs $119.99. While that is expensive, buyers will get a 1:12 scale gullwing coupe with functional doors, a metal Mercedes crest, and “luxe interior detailing.” The mid-level Elite Series costs $49.99 and consists of a classic Corvette Grand Sport, a 1990 Acura / Honda NSX, and a surf-focused 1962 Chevrolet Pickup. These 1:16 scale models come with extra parts, metal wheel covers, and licensed decals. The NSX also features pop-up headlights and functional steering. The entry-level Speed Series has three 1:32 scale sets that cost $19.99. Options include the Maserati MC20, Cadillac Project GTP Hypercar, and a customized 1968 Chevrolet Camaro. The Brick Shop collection will arrive at stores this summer and select retailers are currently accepting pre-orders. Mattel’s Roberto Stanichi said the collection “delivers what car fans have been clamouring for: buildable vehicles that deliver true car authenticity.” He added their “design team meticulously recreated these vehicles in brick form while preserving what made them great in the first place, including real metal parts and a matching exclusive die-cast, giving fans a new way to collect, build, and play.” As India has a lot of Lego and Hot Wheels enthusiasts, it will be interesting to see when the Brick Shop sets hit store shelves in our country. Source: Carscoops Link to Team BHP news Last edited by Dippy : 2nd May 2025 at 11:16.
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