| Some Interesting Stuff !!
Hey guys
this is some good stuff on how the names of major brands were made.
i am sorry to bore you guys but some of it is interesting to know.
ADIDAS
When the founders of the German sports shoe business
'Dassler Brothers' went their separate ways in 1949,
no one would have guessed that they would start two of
the biggest global brands of the century.
Rudolph founded Puma, while Adolph started Adidas -- a
combination of his nickname, Adi, and the start of his
last name. The famous three stripes were introduced to
the shoes in 1949.
BATA
Bata was established on August 24, 1894 in Zlin,
Czechoslovakia by Tomas Bata. The company first
established itself in India in 1931 and commenced
manufacturing shoes in Batanagar in 1936.
The Batanagar factory is the first Indian shoe
manufacturing unit to receive the ISO 9001
certification in 1993.
NIKE
Bill Bowerman, the legendary University of Oregon
track & field coach, and Phil Knight, a University of
Oregon business student and middle-distance runner
under Bowerman, founded Nike. Nike, when it came into
being in 1962, was known as Blue Ribbon Sports. Its
first-year sales totaled $8,000. In 1972, BRS changed
its name to Nike, named for the Greek winged goddess
of victory.
REEBOK
In the 1890s, Joseph William Foster made some of the
first known running shoes with spikes in them. By
1895, he was in business making shoes by hand for top
runners; and before long his fledgling company, J.W.
Foster and Sons, developed an international clientele
of distinguished athletes. The family-owned business
made the running shoes worn in the 1924 Summer Games
by the athletes celebrated in the film Chariots of
Fire. In 1958, two of the founder's grandsons started
a companion company that came to be known as Reebok,
named after an African gazelle.
PORCHE
In 1931, Ferdinand Porsche founded the Porsche
Engineering Office in Stuttgart. Porsche's production
operations are housed in a collection of established
buildings on a mixed industrial estate in
Stuttgart-Zuffenhausen.
The Carrera GT and the Cayenne models are produced at
the Porsche factory in Leipzig. In 1944, the
engineering arm was moved from Stuttgart.
GM
General Motors Corp the world's largest vehicle
manufacturer, employs about 325,000 people globally.
Founded in 1908, GM has been the global automotive
sales leader since 1931. GM today has manufacturing
operations in 32 countries and its vehicles are sold
in 192 countries. In 2003, GM sold nearly 8.6 million
cars and trucks, about 15 percent of the global
vehicle market. GM's global headquarters are at the GM
Renaissance Center in Detroit. The GM Group of global
partners includes Fiat Auto SpA of Italy, Fuji Heavy
Industries Ltd., Isuzu Motors Ltd. and Suzuki Motor
Corp. of Japan, which are involved in various product,
powertrain and purchasing collaborations. In addition,
GM is the largest shareholder in GM Daewoo Auto &
Technology Co. of South Korea. GM also has technology
collaborations with BMW AG of Germany.
MONT BLANC
Mont Blanc has been known for generations as the maker
of the best writing instruments the world has known.
The German company, over the last couple of years, has
expanded its range to include writing accessories,
luxury leather goods and belts, jewellery items and
even eye wear and watches.
In India, the company is represented by Entrack, owned
by former Test cricketer Dilip Doshi. Entrack is the
sole distributor of Mont Blanc pens and has exclusive
outlets in top five cities in India.
The correct answer is Simplo FillerPen Company.
The company was originally called Simplo FillerPen
Company. The company expanded its presence to Paris,
London, and Barcelona three years after it was founded
and was present in most of the fashionable capitals of
Europe.
In 1934, the company's name was changed to Mont Blanc
Simplo GmbH, after the tallest peak in Europe.
Three Germans founded the company in 1906 --
Hamburg-based stationer Claus-Johannes Voss, Hamburg
banker Christian Lausen and a Berlin engineer Wilhelm
Dziambor. The company's international headquarter is
in Hamburg.
DURACELL
The story of Duracell begins in the early 1920's with
an inventive scientist named Samuel Ruben and an eager
manufacturer of tungsten filament wire named Philip
Rogers Mallory. Duracell is the world's leading
manufacturer and marketer of high-performance alkaline
batteries. Duracell also markets primary lithium and
zinc air batteries as well as rechargeable
nickel-metal hydride batteries.
AIR DECCAN
Bangalore-based Air Deccan has struck a deal with R K
Laxman, India's most famous cartoonist, to use his
legendary 'Common Man' character as the airline's
mascot. The mascot exemplifies the fact that air fares
are so low now that air travel is no longer the
privilege of the elite few but is very much within the
reach of the 'common people
Rev | 
14th June 2005, 22:12
