[AkMar]

Taxi aggregator Ola on Tuesday announced the launch of 'Ola Offline' across key metros in the country in a bid to tap customers who are unable to use data services on their phones.

The feature will enable customers to book a cab even without internet. The customer has to send his location details to Ola via SMS following which the taxi aggregator will share driver details with the customer. The customer will then have to call the driver to fix the ride, Ola said in a statement here.

The 'Offline' feature was piloted in several smaller markets like Indore and Nagpur, since June this year, it said.

The feature will be rolled out across all the 102 cities that Ola operates in, over the coming weeks, starting with four metros, it added.

The feature will be available across all cab categories like Micro, Mini, Prime and Lux.

Source