While I am not very sure if Zoom can survive, it would be good if it can, so the waiting refunds are issued at some point, and there is also some competition present in the market.
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Originally Posted by jkrishnakj They spread out to many cities - and that was a great strategy, but i still don't understand their logic of having to spread out to many areas inside the city. This probably is their biggest reason for not being able to provide ' Clean ' cars.
Maybe a 2 location strategy by city would have worked better. It could have been a large area that they can use to keep their several cars, a place with a professional office with real employees and a better customer care service is what they missed. You have to make it easier for customers who want to use your product. You cant expect them to be using google maps trying to locate that smallest lane in an area where you hunt down a car after searching for 30 minutes ( my experience at Siliguri, a new place for me, and it wasnt a pleasant experience locating their parking place ).
I see many male members who have had issues during pick up, issues with the pick u location and the general upkeep and cleanliness of the cars. I wonder how many women in our country would haver felt super comfortable in using zoom with such issues. Everytime i have travelled outside to the States, i have seen my lady colleagues there fly down from the home city to the work city, rent a car, drive them for the 3 days, return the car and fly back home, all in a jiff. That's the experience that zoom had the opportunity to provide. |
I concur with your entire post. I have the exact same thoughts, experience and suggestions for ZoomCar or any other self drive rental.
For my first ever Zoomcar booking in late 2018, I had read up quite a bit on what to do when picking up the car. There were horror stories online about customers not paying much attention and therefore not marking damages correctly in the app, or just handing over the phone and letting the Zoomcar attendant select "all good" for all the damage related questions. And then Zoomcar later charging them for damages that pre-existed.
This was my pickup location:
https://www.google.com/maps/place/Zo...8!4d73.7953268
The location was difficult to find even with the help of google maps. If you look at the pictures posted on google, it's an empty plot, the ground is not even leveled properly, a muddy & uneven nightmare in the rainy season. Also, there is hardly any light during night time - a lone bulb on top of the cabin. My pickup was at 10:30pm. After looking at the pictures of the pickup location online, I took an emergency torch from home and a few friends along to check the car completely and take photos and videos
It would be unwise to go to that location with family esp. at night time. Some folks may want to take an uber there with family, just hop in the zoomcar and drive off, however it did not look safe to me for women and family at night.
While I checked out the car and documented the evidence of prior damages - scratches/dents, the attendants there had zero interest in attending to us or explaining the documents in the car or offer other general help. There were like 8-10 documents present in the car, and in the app we had to mark each document to be present after checking. I had never seen many of those documents before, so it was difficult to ascertain which document was which. After I marked a bunch of those missing in the app and uploaded, the attendant finally came by and explained which document was which (confirmed all listed documents were actually present).
The car itself, a base variant Hexa, had done ~38K on the odo and was asking for service. The acceleration was poor but thankfully the suspension still had not yet been battered to end of life. Car was not clean (someone had made a trip to the beach) but wasn't as bad as rotting sandwiches stuffed in cup-holders.
I also agree that rather than opening 10 locations in a city with shoddy service everywhere, they should/could have concentrated at Airport + one or two more locations at max (in high booking zones), and deliver a first class service everywhere. The employees also need to be trained in customer service, and how to do a through checkup of their car after each ride, so abused cars are caught immediately.
In the US, I have rented with Hertz, National, Enterprise many a times. The service from all of them were in much higher league compared to Zoomcar (difference of night and day). I don't think Zoom can even come close to that level of service even in the next 10 years, if it survived Covid19.
To be successful in the long term, there has to be a laser sharp focus on the product quality and delivery, rather than blind expansion and burning VC funds and hoping for more investment and finally selling to a giant and cashing out.
It looks like the quality of service parameter is very low in the priority list for Zoomcar executive management.