[kamilharis]

TATA Motors is organizing an adventurous drive (DESSERT TRAIL) for Tata Harrier/Safari/HEXA owners.

Between 23rd Jan - 29th Jan 2021 Covering Delhi - Jaisalmer

Said in SOUL Website

Commence 2021 with Iconic Thar Drive and feel the surge of patriotism by joining up with our brave Jawans on Republic Day at Longewala, Lose yourself in the historic lanes of Jaisalmer, while on a treasure hunt and more on an adventure in the New Year unlike any.

You have to sign up and be a SOUL member to participate in the drive.

For Registration

[Iyencar]

Exercises like these go a long way in building brand affinity. Good job Tata . Not sure how to avoid it, but seeing "Iconic Thar" on the brochure doesn't seem like the smartest decision out there.

[playingpossum]

Originally Posted by Iyencar

Not sure how to avoid it, but seeing "Iconic Thar" on the brochure doesn't seem like the smartest decision out there.

When I first read the title, I thought this was some way to get Tata SUV customers to try the new Thar.

ICONIC THAR DRIVE for Tata Harrier/Safari/HEXA owners

[jkrishnakj]

Exactly right.

I was wondering on how two competing brands are able to come together.

Tata - No matter how exciting the story is, I’m sure you know that the ‘lede’ is what attracts attention.

[kamilharis]

I guess this also shows their confidence in the drive modes of Harrier.

It covers things like dessert lunch or sand dunes etc according to their itinerary.

[Candy$Cars]

Originally Posted by kamilharis

I guess this also shows their confidence in the drive modes of Harrier.

It covers things like dessert lunch or sand dunes etc according to their itinerary.

Do you have any info regarding the pricing of this package? I couldn't find any on the website and when I called the phone number of Cougar Motorsports which is organising the event as per the website, they informed that Cougar is no more associated with SOUL, they resigned way back in March.

[kamilharis]

Originally Posted by Candy$Cars

Do you have any info regarding the pricing of this package? I couldn't find any on the website and when I called the phone number of Cougar Motorsports which is organising the event as per the website, they informed that Cougar is no more associated with SOUL, they resigned way back in March.

I just have the idea as mentioned in their website which is

Please log onto: https://soul.tatamotors.com - fill in the registration details followed by making the payment for the drive.
You can also contact us by sending a mail at soul@tatamotors.com or call us at 1800-209-8282 between 10AM to 7PM (Mon-Sun).
After making the payment, please share the transaction details with us for confirmation via email at soul@tatamotors.com

[lazybrain]

Originally Posted by Candy$Cars

Do you have any info regarding the pricing of this package?

There is SOUL official Facebook group. You can join the group and enquire there for more details.