KTM getting its sister brands to India ? Nothing new.
Hmm.. I see it as follows.
Every year, atleast once, i ponder on what would be the future of Bajaj.
- The initial Pulsar grabbed some volumes. Next what? They cant grab Hero's share.
This was my thought at that point of time.
- After ~2 years, The upgraded models came. They were able to sizzle customers with new features. They were successful in grabbing more market share.
But what was i thinking at that time? They definitely cant grab anything more than this.
- After ~2 more years, the 200 and 220 came out. they really sizzled the market for sure. These bikes were successful in converting some regular bikers to premium bikers at minimal cost.
I used to think that, Bajaj cant grab any more. Market is completly Exhausted. This will be the end. And this didnt end there....
- The Avenger was continiously updated with their latest engines. The 180, and then the 200, and then the 220 Oil cooled. Even though it was a market dud, it was never ignored.
- The discover was launched with a dozen of options. Even if a regular commuter visits Bajaj showroom with an intention of upgrading in near future, He would definitely find the best match meeting his requiremets in Bajaj showroom. 100CC, 110CC, 125CC, 150CC. WIth or without power start. With or without Alloys. and the icing on cake is, all of them were readily available off the shelf. I am pretty sure that no other manufacturer will be capable of maintaining such a diversified portfolio.
I was thinking, Bajaj has no Upward movement now. They are entering Hero's (or 100 CC) area. they will be beaten to death here.. but i was proven wrong again. Discover was able to beat Hero's splendor sales in some months. Boy!!
Later, KTM was bought by bajaj, only 49% i think.
Started exclusive outlets for KTM. Duke 200 & 399 launches.
Now, upgrading pulsars to Sports bikes standards.
They launched Pulsars with new(KTM) new engines.
And now, they are getting another brand of KTM to india.
I must agree that my opinion about Bajaj has changed completly in a decade. I was proven wrong. Not once, but everytime.
I really appreciate the way the company moved in the past decade. They work well on their products. They do their homework and execute it properly. (Agreed that some products were not up to the mark but bajas was successful in making money out of everything.)
Comming to my first line. "KTM getting its sister brands to India?"
Its Not KTM, its pure Bajaj's Planning, management and a perfect execution.
Bajaj was Just a scooter making company. They never knew the dynamics of a bike, like Yamaha knew. They never had any expertise on engines like Honda has. They launched their first home made bike in 2002 (Pulsar) And after ~11 years. They are still launching bikes which can sizzle customers.
Wish you all the best. Bajaj.