MV Agusta ends partnership with MotoRoyale

Octane99 · 12th February 2020, 20:15

MV Agusta motorcycles in India receive huge discounts (upto 6 Lakhs) for existing MotoRoyale stocks.
MV Agusta motorcycles in India get massive discounts as a result of ending the partnership with MotoRoyale group; an indirect effect of Norton Motorcycles going into administration in the UK.
As a result, MotoRoyale is offering heavy discounts on unsold stock of MV Agusta bikes in India. The recently launched MV Agusta Turismo Veloce 800 was introduced with a price tag of Rs. 18.99 lakhs but is now available for Rs. 12.99 lakhs (all prices, ex-showroom).
We can expect similar discounts on other products as well until the stock lasts. Looking at the current scenario of these premium motorcycle brands, we need to wait and watch how MotoRoyale manages to cope up in the Indian market as the sales of these brands are all-time low.

MV Agusta ends partnership with MotoRoyale-capture.jpg

MotoRoyale is the dealership network under which the Italian brand, MV Agusta had been selling its products in the country. Prior to this, five premium motorcycle brands have been operating in India under MotoRoyale: MV Agusta, Norton, FB Mondial, SWM and Hyosung.
The chain of troubles started when Norton Motorcycles failed to pay a tax bill and ended up with a winding-up or liquidation order under the UK government’s insolvency law. The financial turmoil delayed a joint project by Norton Motorcycles and Kinetic MotoRoyale, under which a 650cc middleweight motorcycle (650 Atlas) was planned to be manufactured for India as well as some Southeast-Asian markets.
The main highlight of the joint venture was a 30,000-unit manufacturing facility in Ahmednagar, Maharashtra; of which construction had already started. The project was a relief for many potential buyers of MotoRoyale products (especially the ones from MV Agusta) since the prices could have had gone down by a good margin.

Source
https://www.motorbeam.com/mv-agusta-...unts-on-bikes/

CrAzY dRiVeR · 13th February 2020, 00:08

I'm not able to understand the logic in the article.

Norton ends up with a tax bill in the UK.
Hence Norton wasn't able to proceed with their small bike plans with Kinetic MotoRoyale.
This resulted in MV Agusta is splitting up with Kinetic?

Looks to me like MV is not going to update its range to BS6, at least till the Euro norms catch up next year. And hence will most likely end up being discontinued for at least a year with the current stocks under pressure to be disposed off within these two months.

Octane99 · 13th February 2020, 08:35

Quote:

Originally Posted by CrAzY dRiVeR

Norton ends up with a tax bill in the UK.
Hence Norton wasn't able to proceed with their small bike plans with Kinetic MotoRoyale.
This resulted in MV Agusta is splitting up with Kinetic?

Norton wasn't able to proceed with their small bike plans with Kinetic MotoRoyale and is now unable to carry out its operation in India due to amalgamated effect of Tax demand, Bankruptcy and Low sales volume.

timuseravan · 13th February 2020, 08:58

Quote:

Originally Posted by Octane99

five premium motorcycle brands have been operating in India under MotoRoyale: MV Agusta, Norton, FB Mondial, SWM and Hyosung.

The Norton bit is just an excuse. I think they are having a very hard time selling any of the bikes. Big established brands like HD/Triumph are facing slow down in the very small Indian market for premium bikes. Most people have no idea of these niche brands and would hardly spend 15 to 25 lakh on these bikes.

P.S.: Also it is now coming out that there is more the Norton story than just tax bill. Apparently there is some fraud involved as well.

aghate · 14th February 2020, 20:02

Can be a good or a bad deal. If someone is looking for a Triumph Tiger or a Multistrada 950, then they can take think about this deal. How to address the elephant in the room though? After Sales Service and Spares? Looks to be an option for someone wealthy and already having a decent garage containing other superbikes. I checked the online review of this one and it seems to be a decent bike.

ethanhunt123 · 15th February 2020, 12:13

Quote:

Originally Posted by aghate

Can be a good or a bad deal. If someone is looking for a Triumph Tiger or a Multistrada 950, then they can take think about this deal. How to address the elephant in the room though? After Sales Service and Spares? Looks to be an option for someone wealthy and already having a decent garage containing other superbikes. I checked the online review of this one and it seems to be a decent bike.

He better buy 2 bikes - one to ride and one for spares. Because there is no way he will be able to source spares otherwise.

These bikes will ultimately go for 6-7L max.

12th February 2020, 20:15	#1
Octane99 BHPian Join Date: Jan 2020 Location: Delhi/RaeBareli Posts: 40 Thanked: 306 Times	MV Agusta ends partnership with MotoRoyale MV Agusta motorcycles in India receive huge discounts (upto 6 Lakhs) for existing MotoRoyale stocks. MV Agusta motorcycles in India get massive discounts as a result of ending the partnership with MotoRoyale group; an indirect effect of Norton Motorcycles going into administration in the UK. As a result, MotoRoyale is offering heavy discounts on unsold stock of MV Agusta bikes in India. The recently launched MV Agusta Turismo Veloce 800 was introduced with a price tag of Rs. 18.99 lakhs but is now available for Rs. 12.99 lakhs (all prices, ex-showroom). We can expect similar discounts on other products as well until the stock lasts. Looking at the current scenario of these premium motorcycle brands, we need to wait and watch how MotoRoyale manages to cope up in the Indian market as the sales of these brands are all-time low. MotoRoyale is the dealership network under which the Italian brand, MV Agusta had been selling its products in the country. Prior to this, five premium motorcycle brands have been operating in India under MotoRoyale: MV Agusta, Norton, FB Mondial, SWM and Hyosung. The chain of troubles started when Norton Motorcycles failed to pay a tax bill and ended up with a winding-up or liquidation order under the UK government’s insolvency law. The financial turmoil delayed a joint project by Norton Motorcycles and Kinetic MotoRoyale, under which a 650cc middleweight motorcycle (650 Atlas) was planned to be manufactured for India as well as some Southeast-Asian markets. The main highlight of the joint venture was a 30,000-unit manufacturing facility in Ahmednagar, Maharashtra; of which construction had already started. The project was a relief for many potential buyers of MotoRoyale products (especially the ones from MV Agusta) since the prices could have had gone down by a good margin. Source https://www.motorbeam.com/mv-agusta-...unts-on-bikes/
	(3) Thanks

13th February 2020, 00:08	#2
CrAzY dRiVeR Team-BHP Support Join Date: Jun 2006 Location: Bangalore / TVM Posts: 17,181 Thanked: 73,505 Times View My Garage	Re: MV Agusta ends partnership with MotoRoyale I'm not able to understand the logic in the article. Norton ends up with a tax bill in the UK. Hence Norton wasn't able to proceed with their small bike plans with Kinetic MotoRoyale. This resulted in MV Agusta is splitting up with Kinetic? Looks to me like MV is not going to update its range to BS6, at least till the Euro norms catch up next year. And hence will most likely end up being discontinued for at least a year with the current stocks under pressure to be disposed off within these two months. Last edited by CrAzY dRiVeR : 13th February 2020 at 00:10.
	(2) Thanks

14th February 2020, 20:02	#5
aghate BHPian Join Date: Jul 2015 Location: Pune Posts: 241 Thanked: 665 Times	Re: MV Agusta ends partnership with MotoRoyale Can be a good or a bad deal. If someone is looking for a Triumph Tiger or a Multistrada 950, then they can take think about this deal. How to address the elephant in the room though? After Sales Service and Spares? Looks to be an option for someone wealthy and already having a decent garage containing other superbikes. I checked the online review of this one and it seems to be a decent bike. Last edited by aghate : 14th February 2020 at 20:03.
	() Thanks