FMCG model for selling auto parts

askicode · 16th March 2007, 17:12

This would be interesting to see. Not sure how well it will do though since most of them prefer getting parts from authorized service centres

Source: FMCG model for selling auto parts

The Minda Group, India's foremost auto component manufacturer, has announced a major initiative to aggressively target the after-sales market for its range of products. The group, in the first of its kind initiative in the auto component space, announced the roll out of its FMCG model for the after market (replacement market).

GTO · 16th March 2007, 17:56

Will be interesting to see how this pans out for Minda. On the face of it, it looks brilliant but can you sell car parts how you sell a can of coke? It will also be a boost to well-meaning garages from the unauthorised segment. And will do good to eliminate / reduce counterfeits.

mobike008 · 16th March 2007, 18:09

IMO, auto parts are not fast moving consumer durables ( FMCG) but are plain and basic consumer durables that are purchased over a period of time. so retailing them off the shelf like FMCG products ain't that hot idea. It may work for some regularly replacing items like engile oil etc.

But, what auto parts does Minda manafacture? I think i heard of minda spark plugs but what others?

ajmat · 17th March 2007, 08:53

Will be a boon, walked into Whitefield Honda for a simple gasket. They make is very difficult

1: There is no parts counter unlike Mandovi Motors
2: If there is, it is a hole in the window in the service area
3: They insist on fitting it themselves

This is a breach of rights in my honour

nitrous · 17th March 2007, 09:53

Ajmat, Welcome to Honda ownership!

gkrishn · 17th March 2007, 11:09

In coimbatore there used to be (not sure if it still exist) a big over the shelf retailer selling 2 wheeler components. They used to sell from helmets to engine oils to silencer, and that was 10 years ago. That place used to be pretty busy and was doing good business.

suren181 · 17th March 2007, 13:55

If anyone has visited the Metro Stores in either hyderabad or Bangalore am sure they would not have missed out the Accessories section. They seem to have everything from Formula1 wax to quality seat covers, back rests, Oils, Perfumes, Steering wheel covers Bosch range of goods i.e, Horns, Batteries, plugs etc.

It's a no hassles shopping, Prices seem reasonable only hassle is fitting them is a DIY.

mobike008 · 17th March 2007, 14:01

Quote:

Originally Posted by suren181

If anyone has visited the Metro Stores in either hyderabad or Bangalore am sure they would not have missed out the Accessories section. They seem to have everything from Formula1 wax to quality seat covers, back rests, Oils, Perfumes, Steering wheel covers Bosch range of goods i.e, Horns, Batteries, plugs etc.

It's a no hassles shopping, Prices seem reasonable only hassle is fitting them is a DIY.

Suren, aren't metros a B2B store? I mean an end consumer cannot enter to make purchases. Atleast thats what i heard of the one here in Kukatpally, Hyderabad

amu1983 · 17th March 2007, 14:18

Hmm.. I'd love to see that happen. I was shocked when my mechanic charged me Rs. 180 for the air filter, and the same (same brand) costs Rs. 105 when bought from an auto-spares shop. And.. another surprise is - the box was marked MRP. Rs. 140.

But, I doubt if the company - Minda - can be profitable (unless they have some other hidden revenue stream), as I'm sure the auto-parts volumes aren't high enough for the FMCG model to work.

16th March 2007, 17:12	#1
askicode BHPian Join Date: Mar 2006 Location: Bangalore Posts: 174 Thanked: 73 Times	FMCG model for selling auto parts This would be interesting to see. Not sure how well it will do though since most of them prefer getting parts from authorized service centres Source: FMCG model for selling auto parts The Minda Group, India's foremost auto component manufacturer, has announced a major initiative to aggressively target the after-sales market for its range of products. The group, in the first of its kind initiative in the auto component space, announced the roll out of its FMCG model for the after market (replacement market).
	() Thanks

16th March 2007, 17:56	#2
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,534 Thanked: 300,741 Times View My Garage	Will be interesting to see how this pans out for Minda. On the face of it, it looks brilliant but can you sell car parts how you sell a can of coke? It will also be a boost to well-meaning garages from the unauthorised segment. And will do good to eliminate / reduce counterfeits.
	() Thanks

16th March 2007, 18:09	#3
mobike008 Distinguished - BHPian Join Date: Sep 2006 Location: Seattle, WA Posts: 11,703 Thanked: 14,829 Times View My Garage	IMO, auto parts are not fast moving consumer durables ( FMCG) but are plain and basic consumer durables that are purchased over a period of time. so retailing them off the shelf like FMCG products ain't that hot idea. It may work for some regularly replacing items like engile oil etc. But, what auto parts does Minda manafacture? I think i heard of minda spark plugs but what others?
	() Thanks

17th March 2007, 08:53	#4
ajmat Team-BHP Support Join Date: Feb 2004 Location: Bangalore Posts: 14,864 Thanked: 27,975 Times View My Garage	Will be a boon, walked into Whitefield Honda for a simple gasket. They make is very difficult 1: There is no parts counter unlike Mandovi Motors 2: If there is, it is a hole in the window in the service area 3: They insist on fitting it themselves This is a breach of rights in my honour
	() Thanks

17th March 2007, 09:53	#5
nitrous Senior - BHPian Join Date: May 2004 Location: UAE/Lon/Madras Posts: 6,965 Thanked: 325 Times View My Garage	Ajmat, Welcome to Honda ownership!
	() Thanks

17th March 2007, 11:09	#6
gkrishn BHPian Join Date: Aug 2004 Location: Bangalore Posts: 626 Thanked: 93 Times View My Garage	In coimbatore there used to be (not sure if it still exist) a big over the shelf retailer selling 2 wheeler components. They used to sell from helmets to engine oils to silencer, and that was 10 years ago. That place used to be pretty busy and was doing good business.
	() Thanks

17th March 2007, 13:55	#7
suren181 BHPian Join Date: Aug 2006 Location: Hyderabad Posts: 850 Thanked: 11 Times View My Garage	Hyderabad If anyone has visited the Metro Stores in either hyderabad or Bangalore am sure they would not have missed out the Accessories section. They seem to have everything from Formula1 wax to quality seat covers, back rests, Oils, Perfumes, Steering wheel covers Bosch range of goods i.e, Horns, Batteries, plugs etc. It's a no hassles shopping, Prices seem reasonable only hassle is fitting them is a DIY.
	() Thanks

17th March 2007, 14:18	#9
amu1983 BHPian Join Date: Feb 2007 Location: Pune Posts: 144 Thanked: 0 Times	Hmm.. I'd love to see that happen. I was shocked when my mechanic charged me Rs. 180 for the air filter, and the same (same brand) costs Rs. 105 when bought from an auto-spares shop. And.. another surprise is - the box was marked MRP. Rs. 140. But, I doubt if the company - Minda - can be profitable (unless they have some other hidden revenue stream), as I'm sure the auto-parts volumes aren't high enough for the FMCG model to work.
	() Thanks