Its Kalyug.
A person's life is like a pendulum.
Every morning, he wakes up, gets ready to work, comes back tired, enjoys the cozy family dinner time with his wife and kids, goes to bed only to assume whats in store for tomorrow. Thats the best way we can describe many working class Indians. We are more practical, forward thinking and enjoy life to the fullest without even knowing that whats in store for the future. Yes, future can often be predicted, but its a case of luck by chance. It can be true, or...at sometimes, untrue.
Case in example-the Fiat Punto.
Its always been a car that has different personalities and mindsets. Like a pendulum.
Launched in India in 2009, the success at best can be descibed as average. It sautele bhai-behen, the Vista, ritz and Swift have all been sales stars and ongoing competition from the Micra and Figo only dented its fortunes in this keenly contested Indian car market.
It had everything that an Indian small car buyer demands: Looks, sturdy suspension, ride and handling, comfortable interiors, proven fuel efficient multijet diesel engine and improved service network. Perfect recipe for a winning formula. But what went wrong?
While the concept was right, it was its execution that sealed its fate from day 1. The product was not bad per se, but like every Fiat's launch which always create sky high expectations, it did its best to initially impress but disappoint at later stage.
Niggling faults, poor interior ambience, sluggish performance and refinement, sub par part quality, unwillingness of sales personnel to promote fiat and dicey after sales competency only led to more people turning aay from the brand rather than accepting it. Moreover, Fiat's image as an engine maker ather than a car manufacturer only dented its chances of success unlike in Europe where this very same car was responsible for Fiat's successful turn around.
Knowing that the Fiat brand has a rich heritage and a strong fan following in India, the company did try to make amends by constantly evolving the product and improving it, though many prospective customers kept on shying away from it, especially the 90 HP MJD which is a sales dud. But still, majority of owners who have bought this hatchback are very well accustomed to the broad range of talents that it exhibits.
Come 2012, Fiat has relaunched and reengineered the punto based on what it says "feedback received from customers on how to make a good car better".
There have been a host of changes like hike in ground clearance whch stands at an SUV rivalling 185 mm, improved and shorter close gear ratios aimed at improving driveability and refinement, a softer clutch, improved brakes, improved interior ambience and most importantly, bringng the Fiat brand closer to the people by opening a couple of caffes and starting with seperate showrooms and workshops in tier 1 metro cities (20 planned initially.)