Team-BHP > The International Automotive Scene
Register New Topics New Posts Top Thanked Team-BHP FAQ


Reply
  Search this Thread
1,937 views
Old 17th October 2006, 10:04   #1
Team-BHP Support
 
Join Date: Feb 2004
Location: Bangalore
Posts: 15,059
Thanked: 29,707 Times
Rover now Roewe ????

Steeroid's post on the Smart look alike pinged me about the new development on the Rover

As many of you know, Rover has been sold off "twice" to the chinese by a group of honourable english gentlemen masquerading as asset strippers.

They sold the intellectual property of the Rover 75 and 25 to SAIC (Shanghai Automotive) and sold the equipment and the MG badge to nanjing.

SAIC were after the Rover brand rights but BMW retained the Rover name and sold it to Ford who wanted to protect the Land Rover Brand. So what do SAIC do ?

Simple create a new brand "Roewe"

More here
ajmat is offline  
Old 17th October 2006, 14:37   #2
Distinguished - BHPian
 
theMAG's Avatar
 
Join Date: May 2006
Location: Avon, CT
Posts: 7,217
Thanked: 1,811 Times

Really sad story. Reminds me of Oliver Twist
theMAG is offline  
Reply

Most Viewed


Copyright ©2000 - 2024, Team-BHP.com
Proudly powered by E2E Networks