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Originally Posted by nitrous Not launching the defender ? |
According to Autocar the 3 new models listed above were things that Land Rover always planned to do, even under Ford. The Defender is being reviewed and TATA are of the view that if it was more Toyota Land Cruiser like then it would sell very well in the developing world. Land Rover is also looking at the pickup market too.
The next LR3/ Disco will then in all all likelyhood platform share with the next Defender and will slot more upmarket into Range Rover territory leaving Range Rover/ RR Sport free to move into the $200,000 price range where it can then use advanced technology to reduce Co2.
The new Freelander range/ LRX will then aim to bring Halewood upto capacity by making 210,000 units a year. In other words Land Rover will be exhausting most of the capacity available to it at Halewood and Solihull.
Land Rover seems to be a well managed company, these plans take them to another level in my view. |