Royal Enfield "Electra" nameplate discontinued

Royal Enfield appears to have silently pulled the plug on the Electra nameplate from its range of motorcycles. Though the Electra moniker has now been taken off from the company's official website, the bike is now listed under the Standard Street range. Hence, while the 'Electra' name has been discontinued, the model lives on with a different badge - the Bullet 350.

Royal Enfield is offering an ES variant of the Bullet 350, where ES refers to Electric Start. This variant also gets disc brakes at the front. Hence, the Bullet 350 ES is essentially the Royal Enfield Electra, albeit with a different brand name. It is being offered in four colours: Black, Silver, Maroon and Blue. Meanwhile, the standard Bullet 350 (without the electric start and disc brake) is still only available in the Black colour.

After discontinuation of the Electra nameplate, the manufacturer's portfolio now consists of the Continental GT, Himalayan, Classic, Thunderbird and the Bullet.