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Old 5th April 2018, 00:31   #1
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Default Jeep Trails - Offroading events for Jeep India Owners

Came across these videos posted by Jeep India about the 'Jeep Trails' series of events conducted by them recently. Seems like a step in the right direction towards building brand awareness and desirability in the market.

Jeep Trails - River Trails Punjab



Highlights -
- 16 Jeeps (Compass)
- 29 Jeepers
- Event put the Compass through Tarmac, Sand, River Crossing and Dry River Bed Conditions.
- Conducted in March 2018.

And it looks like there were other events conducted recently as well.

Jeep Trails - Jungle Trails Goa 2018



Highlights -
- 23 Jeeps (Can spot two of the brand heavy weights too)
- 47 Jeepers.
- Seems to be conducted in Feb 2018.

Camp Jeep - Delhi 2018



Highlights -
- Conducted in Feb 2018
- Not sure from the video if this event was on the same level as the others, because it looks to be conducted inside the city within a constructed offroading track. May be any of the Compass owners can throw light on this?

Last edited by CrAzY dRiVeR : 5th April 2018 at 00:37.
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Old 6th April 2018, 16:09   #2
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Default Re: Jeep Trails - Offroading events for Jeep India Owners

Bring it on, Jeep! Just bring it on

Mahindra is the only car manufacturer to have consistently invested in its owner community - I have participated in multiple Great Escapes & all of them have been fun. Other manufacturers (Maruti, Tata etc.) have tried, but either the results have been underwhelming or the projects eventually gathered dust.

I hope Jeep also builds its community in a similar manner to Mahindra / Royal Enfield / Harley Davidson. Events such as these have incredible branding, image & customer loyalty advantages.
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Old 6th April 2018, 16:57   #3
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Quote:
Originally Posted by GTO View Post
...Mahindra is the only car manufacturer to have consistently invested in its owner community.

This is a positive trend with lifestyle brands and vehicles. To your point, I would say isuzu is the other brand that is doing this pretty well too for its d max owners. But this is a super value add to engage worth people buying lifestyle products.

Harley Bmw and Triumph of course are leading the charge on similar initiatives in the two wheeled world.

Last edited by khan_sultan : 4th February 2019 at 08:50. Reason: edited quoted post for better readability
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Old 12th April 2018, 15:27   #4
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Default Re: Jeep Trails - Offroading events for Jeep India Owners

A wonderful initiative indeed, more so because it throws open the exhilarating world of off-road driving to many more Indians, while building a solid brand name for Jeep in our country. A win-win situation in my opinion. Way to go Jeep, only if you could do something about the awful approach angle (couldn't find it in the specs but figure it must be around 25 deg or so) for a so-called off-roader, at least for the 4x4 version.
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Old 24th April 2018, 21:50   #5
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Default Re: Jeep Trails - Offroading events for Jeep India Owners

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Originally Posted by cool_dube View Post
.... only if you could do something about the awful approach angle (couldn't find it in the specs but figure it must be around 25 deg or so) for a so-called off-roader, at least for the 4x4 version.
Absolutely agree about the approach angle. First thing I noticed in the showroom. Believe the trailhawk will have a different lower chin?

Last edited by khan_sultan : 4th February 2019 at 08:51. Reason: edited quoted post for better readability
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Old 25th April 2018, 12:10   #6
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Default Re: Jeep Trails - Offroading events for Jeep India Owners

Quote:
Originally Posted by CrAzY dRiVeR View Post
Came across these videos posted by Jeep India about the 'Jeep Trails' series of events conducted by them recently. Seems like a step in the right direction towards building brand awareness and desirability in the market.
Have a look at the website, it has more details on the upcoming drives.
http://www.jeeptrails.in/

Quote:
Originally Posted by GTO View Post
Mahindra is the only car manufacturer to have consistently invested in its owner community - I have participated in multiple Great Escapes & all of them have been fun.
Mahindra is the CLEAR LEADER in this space. Their off-roading academy is just plain AWESOME!
What's better in Mahindra's approach is their Expeditions, which are for people who don't own a Mahindra yet. It gives people the option to check our the car themselves & experience it's capability. In the last drive I went, I know there was a person who immediately purchased a Thar right after.

Quote:
Originally Posted by GTO View Post
Other manufacturers (Maruti, Tata etc.) have tried, but either the results have been underwhelming or the projects eventually gathered dust.
Tata tried & failed with SOUL i.e. Safari Owners United League, NOW renamed to SUV Owners United League to include Hexa owners.
Lack of the brand involvement & no leadership in community made it just owner groups doing self activation, ensuring Tata Motors is not involved in any capacity.

Quote:
Originally Posted by Bump-Stop View Post
Absolutely agree about the approach angle....first thing I noticed in the showroom... Believe the trailhawk will have a different lower chin?
Trailhawk what I know for sure has a high GC compared to the normal Compass. That itself would improve the approach angle.
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Old 25th April 2018, 12:51   #7
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Default Re: Jeep Trails - Offroading events for Jeep India Owners

Quote:
Originally Posted by Bump-Stop View Post
Believe the trailhawk will have a different lower chin?
Yes, but the approach angle would still be less than desirable at 30 deg. Please refer to the specs here.

Quote:
Originally Posted by rohansachar View Post
Trailhawk what I know for sure has a high GC compared to the normal Compass. That itself would improve the approach angle.
Yes, the GC would be reasonably good at 215 mm but could be better for something tagged as "Trail Rated".
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Old 25th April 2018, 18:26   #8
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Default Re: Jeep Trails - Offroading events for Jeep India Owners

Video is up for their fourth event - With 30 women participants.

Jeep Camp Mumbai with Times Women's drive.


Last edited by CrAzY dRiVeR : 25th April 2018 at 18:28.
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Old 22nd May 2018, 23:07   #9
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Default Re: Jeep Trails - Offroading events for Jeep India Owners

Camp Jeep, Mumbai -



Times Women's drive, Goa -

- 23 Jeeps.
- 54 Women participants.

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Old 29th January 2019, 12:43   #10
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Default Re: Jeep Trails - Offroading events for Jeep India Owners

There's a new one coming up in February
Tiger trails
February

Keep watching the Jeep trails website
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