Quote:
Originally Posted by vharihar This is an uninformed viewpoint. Unlike personal items like phones and cars that are aspirational in nature, for commercial vehicles travellers don't notice the brand at all. If you provide adequately comfortable seating and interiors, it'll still sell well even if it's a TM or an AL.
|
Sorry, that is not an uninformed viewpoint. It is factual information shared on the basis of my personal first hand experiences and observations. My Learnings from a full time automotive sales career spanning the prime years of my life, till 2016. Of these, 27 years were in the CV sector, and 2001 onwards , 100% dedicated to the bus sector, as seperate verticals were created for each segment. During the period when I was active as a frontline sales warrior, climbing from executive to senior manager level, the brands that I handled are AL, Allwyn Nissan, Telco, Tata, Eicher, Sutlej and Corona in India + DAF and Mercedes Benz in Africa.
I have had one to one business relations with prominent fleet operators and senior managers of public transport undertakings. I have secured orders from them and executed successfully. I have developed RII calculator spreadsheets, before manufacturers came up with sophisticated fleet management softwares.
I am not active in the the automotive sector 2016 onwards, am into something totally different now, but regularly connect with some old colleagues, close friends really, who are very much there so I can keep abreast of the current scenario.
In fact , it is your posts that are mostly uninformed, in this topic and elsewhere. But I shall not discuss that here, it will take this discussion OT.
Firstly, regarding passangers wanting to travel in Volvos only, that was very much the scenario during the first decade of this century. The upper middle class was also travelling by coaches during those days, and Volvo was the benchmark. Customers have fought , raised a ruckus at the boarding point, if the booking guy had said a Volvo, and a MB coach arrived instead. And if it was Corona, the situation was even worse. Matters have reached police stations and consumer courts.
The MSRTC Shivneri Volvo coaches are on hire fro private owners. Initially both Volvo and MB were approved. After the first two MB coaches were supplied, MSRTC was bombarded with complaints by passangers, prompting the management to ask the contractor for replacement with Volvos.
Now, coming to the original subject of this topic, why AL and Tata does not have luck with rear engine buses, ( Tata was added later on),
The short answer is that both are very much capable of designing and launching highly capable diesel powered rear engine buses, but it is not worth it.
The long answer, is that both are very much capable of designing and launching highly capable diesel powered rear engine buses, but it is not worth it.
Further expounding, Let's first understand that a RE bus/coach requires a beefier driveline compared to a FE bus of the same size.What a six litre engine can do comfortably in FE layout, a minimum seven litre engine is required for the same task in RE application. So , once a bigger engine is choosen, the entire drive line has to be upgraded, and as the driveline is more powerful, all systems like the cooling system, electricals , brakes etc have to be upgraded. The chassis frame, body structure has to be strengthened. So
in the end, you get a bus that is as good as a Volvo, costing nearly the same. So who will buy a AL or TaMo bus at Volvo equalling price? And why should AL and TaMo go through all this headache for 2% market share?
Yes! 2% market share is what Volvo had at the peak of their sales, about ten years ago. They were selling approximately 800 to 900 buses per annum when the HCV bus market was around 40000 units a year. Now, sales have totally tanked for Volvo, probably zero. Why?
The price of a single multiaxle is above 1.5 cr. The price of a PAIR of 12 mtr. FE coaches AL/TaMo/BB/Eicher is around 1.25 cr. The second option is the only somewhat financially viable option for the operators, the first is financial suicide. In fact, finance companies also are not interested in financing the first option, the second one also they shall take up only if the borrower is an established operator with a perfect repayment record.
The above applies to Intercity/interstate buses. For intracity, the choice has moved to electric for premium a/c citybuses in the HCV catagory. TaMo is already in this segment for the last few years. Their hybrid buses are operating in Mumbai BKC, and since last year 12 mtr. full electric are also doing very well in BEST.
For AL switch mobility has secured Mumbai double deckers order.
The RE coaches, buses that were launched are,
1)Kirloskar Neoplan / Autorola / Corona
2)AL Panther/ Luxura / 12M-RE
3) Volvo
4)Tata Starbus / Divo
5)Scania
6) Mercedes Benz
7)Sutlej Lexia
8)Hino
9) Isuzu
I shall write about each of these in subsequent posts ,
Quote:
Originally Posted by AutoConsultant Having worked for Tata Motors in managing a 100-bus Delhi Transport Corporation (DTC) depot, following were my observations : - The buses were much ahead of their time tech-wise when they were bought in 2007-08 around the Commonwealth games
- These buses run on a Cummins engine and an Allison Torque converter gearbox - the gearbox was very reliable and most of the complaints for engine were related to overheating due to the extremely high temperatures here in the summer
- Tata motors, at the time of selling these buses, made humongous profits but signed a 15-year annual maintenance contract where they did not estimate the future expenses that well and hence suffered losses year after year
- Due to this, there was a lot of cost cutting involved in the maintenance and hence the conditions of the buses deteriorated
To summarise, the Tata Marcopolo DTC buses were made to be run in moderate climate conditions on smooth roads with recommended passenger loads, none of which was true in this case. Add to that the compromises in maintenance and this is the result.
The product was good but due to lack of testing in real world conditions the buses are in this condition. |
IIRC this order was almost equally devided between TaMo and AL. Both supplied buses with identical engines and transmission, Cummins B series and Allison. AL used Meritor axles, while Tata used their own axles. Both were reluctant to supply with a/c they knew it shall not work well but were forced to supply some
The problems were for both makes , Tatas gained publicity.
thank you all.