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Originally Posted by Zappo I am still not very sure of the A.S.S. quality but they seem to eagerly follow up on the issues over a phone call. I had asked them a couple of things after I purchased my TV. So it was not a potential sales call they were addressing and yet their tech dept called me twice and made sure I was satisfied with the answer. Similarly for the extended warranty their warranty department initiated an email on the subject on their own and followed it up to closure. My way of looking at this purchase is a little different. I have had experience of most big brands (a Sony with my parents, a big LG 3D, a smaller Samsung and now a big VU TV). Samsung was not a very great experience initially as it conked off exactly at the end of the expiry period. So, when I wanted to buy my latest TV (for the new house) I asked myself a simple question. If I had to get all that I am looking for (HDR, full color gamut, 4k, superb upscaling, local dimming etc.) along with a great PQ then what will I need to shell out for a Samsung or an LG? Soon I realized the least I will need was still well upwards of 1.2 Lakhs (55 inches) for the big brands with 80% of the above features. VU on the other hand was giving it to me for 47k (later I paid 2.5k additional for a EW of 2 more years). I felt that at this price if I were to get completely cheesed off with some future experience with VU all it will need me to do will be to get it back to working order and sell it off. A quick OLX search revealed that 55 inches preowned 4k TVs with some jhingbang at 30,000 has far too many takers which will be a decent resell price for me as well. I probably will not have the heart to sell a costlier TV (say something that I bought for 1L+) for 30k. Till date I think the VU has worked out fine for me. :) However, in case you want to know the cons then here are a few things that I noted. - First of all the screen is 8 bit and not 10 bit. So the HDR support is not HDR-10 (doesn't make any perceptible difference though) - Like any other big screen it may show some halo in some parts of the screen (backlight bleeding) when the screen is absolutely bright with no content. However you will not see it otherwise. I have seen this in both my LG as well Samsung and so am not bothered much - The speakers are a bit too boomy for my liking which in turn leads to difficulty at times in comprehending speech. Nothing though that can't be fixed with a decent soundbar or any other external output of your choice - The deeper menu options could have been far more intuitive than what they are. Also, the setting changes do not change the pic settings on the fly. You need to save first to see the effect and then again start adjusting - Lastly, if you are comfortable with branch based banking, service center based support etc. the VU model of service may be a little disconcerting and need some mental adjustment because in the VU model of business everything is coordinated by the company directly from their Mumbai office. This starts right from the moment the TV is sold to you by the online channel partner (Flipkart in my case). Just like any regular dealership they update the data in VU's database. Next time you call VU they can fetch all your details on the fly from their systems. While this does not sound like a greatly scalable model the flipside of this should be a tighter control on the A.S.S. and better care. However, only time will tell Otherwise, as of today, I am not only satisfied but I also keep wondering what kind of margins do the big brands keep while fixing up their MRP! Some indications we saw recently when after Samsung suddenly dropped their TV prices for 2 consecutive months to take on the onslaught from the online brigade. Some of their TVs have gone down by as much as 30% in just 2 months.