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Originally Posted by phamilyman Interesting. It sounds awesome and oneupmanship only on paper. In reality, its a mad jostle to get to the place. If only they'd located it somewhere more accessible and truly upmarket like the Galaxy Hotel, Gurgaon or the mall opposite. The IDC is erm ... downmarket - stuffed between one of NCR's largest Maruti service center (Apra) and a craps**t Tata ASC (Dhingra motors) amidst a decidedly low-brow industrial area (aint no DLF phase II corporate HQ, this IDC). Will be interesting to see the luxobarges wade through the regular 6" deep, 50m long section of water that collects before Apra
Like someone said, lies, damned lies and statistics.
Seen this from outside on the weekend, as grand, but overall impact nowhere as posh as the Ambi mall outlet or Audi gurgaon or Mercedes showroom (along with the associated full-building ad that they had).
/don't drive a luxobarge nor intend to own one anytime soon
//word for the day - keechad mai kamal !!
@anon: It'd be costlier to get the Germans to come over and give detailed training - SG & KL would be cheaper places |
Most of your points are valid. I like the phrase "keechad mein kamal"
But one has to understand that a facility of this magnitude could come up only in an authorized industrial area.
If it were in sector 29 or something there is no way they could run a workshop there. So, though I agree that the location may not be super prime, but for a showroom cum workshop, it is perfectly suited. If you do the math on the real estate values, you'd know why the location is where it is !! Quote:
Originally Posted by Eddy I'd agree with that ^^. Its the worst possible location for a super luxury brand. |
Easier said than done. There are "rules" which Bird has followed and rightly so. Had they opened in Udyog Vihar, they'd have to pay exhorbitant rentals & would always have the sword of closure hanging. Quote:
Originally Posted by BeamerBoy Yes. Agreed. Location could have been way better. But IMO that's what Gurgaon leaves for investors. To create a Sales+Service facility within city limits...where would you go? Very restricted options I am told.
BTW, do we have any big Sales cum Service facility in Gurgaon's swanky areas. Sadly, IDC is the only place where I see big integrated facilities within Gurgaon city limits. I hope it gets better with time. More organization plus paved roads.
The bitter reality is service stations are not welcomed in Gurgaon. For my other car (Ford) the service outlet has moved out 12 kms from city centre and they do not offer pick up and drop facility. Something within the city is good enough I feel. Rest I cuss the town planners. |
You are spot on. And the Ambience Mall showroom still stands. Quote:
Originally Posted by Sn1p3r ^^agreed.
:shocked IDC, why o' why?
Toyota/Merc/Ford/Maruti all are there. Why does that weird place attract car companies, need to research. |
Simply due to lack of options & it is pretty close to the city center. New Gurgaon & Old Gurgaon are both accessable. Quote:
Originally Posted by .anshuman Bird Auto already have a showroom in the upmarket Ambience Mall in Gurgaon, that too is located on the prime slot. They have come up with this new showroom to rival Audi, which has a HUGE showroom on Golf Course Road near sec-56 which has almost every Audi sold in India on display.
I guess this is the same showroom where the new Refreshed X-5 was launched. |
+1 to that - but it is more because of paucity of space at the Ambience Mall & the math goes in their favour. Quote:
Originally Posted by phamilyman Anshuman,
you are correct. They should've made something like the audi showroom, which is now a landmark of sorts (it was earlier amity gol chakkar, now its audi chowk! ).
@sniper/beamer: agree. limited choices companies have. |
The Audi is showroom only, whereas BMW have 4S (all-in-one), logistically it makes things much better.
The Audi workshop was in a godforesaken street in Pace City earlier. Bumper high water in the rains was the norm. They now have a facility on the NH-8
Hope the above will help better understand the move !!
Cheerio |