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Originally Posted by S2!!! As you have rightly pointed out that the owner with his/her full knowledge has gone ahead and purchased the vehicle after paying a hefty premium for an Audi, even after knowing that there are better and cheaper cars available, then, is it not the duty of the company to treat the customer with the same premiumness and exclusivity? Why is the guy being mocked for his request for an entirely new car? |
Dear S2 sir,
I do not know about audi, however, the brand which I maintain has treated me with exclusivity till date. Their service has been exemplary towards me. Yes, they do try and hard-sell some things and definitely try to deceive me as well. But, if you are an informed patron, they are extremely courteous and definitely treat you like a premium customer.
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Originally Posted by S2!!! Audi is not doing him any favour by offering to replace the engine. It is their duty to do so but him asking for compensation (in this case: a new car) is not unreasonable IMO. We have several horror stories of DSG issues from VAG but all we see from the company is just a replacement of part (at the max) |
It is true that Audi is not doing any favour. However, even in the western countries (I am mainly talking about the US here) where the laws are extremely consumer-centric, most of the time first a part replacement is carried out. Only if
several critical components fail, or if the car remains in the service centre for more than specified duration, or has to visit the service centre several times (duration and circumstances is explicitly specified by the law) the car has to be replaced. Of course, different states have different versions.
I will give you one good example. This is pertaining to the DSG box issue of VAG group. Now, it's chief competitor ford is offering a 10 year warranty on its own DSG box. This point has come up more than once while debating not only on this forum, but on several international forums as well (including VW specific forums). However, when this DSG gearbox was first introduced about 3-4 years back, it too suffered from similar failures. In almost each and every instance, only the gearbox has been replaced. It was so bad, that sometimes even the new box used to fail. But, see now, ford is offering a 10 year warranty on the same box. It's more or less the same situation with VW. Their gearbox did suffer from initial hiccups, however, they have replaced the entire gearbox only. NOT THE ENTIRE CAR. Only, in some instances (mainly in the US) did they really replace the car. Infact, there have been no issues reported with the newer gen gearboxes of VW. Period.
New technologies are bound to have some problems in the beginning. There is no escaping that. As long as the manufacturer accepts its failure and takes the corrective measures, almost all customers will be happy.
I, for one, have always admired the tech in german cars, be it the engines, gearboxes, the NVH, the design etc. Japanese cars are simpler in general. There is very little to go wrong. They use tech which is now few decades old. Yes, there are some manufacturers who are doing a lot of research, but little has trickled down to the public. They are extremely abuse friendly for that very reason. They have just become evolutionary. Not revolutionary.
Now, you may say the same about the germans, and it is true to a large extent. But atleast they are offering something new. If not anything else. Don't get me wrong though. I am a fan of japanese cars for the very same reasons you have stated. They are much more consumer friendly even in places where the laws will allow them to go scot free.
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Originally Posted by S2!!! The company may have definitely gone wrong somewhere or else why would 14 other owners be ready to part with their cars for the demands of one. |
I cannot comment on this specific case, since the media story does not have a lot of details. However, superficially, at least to me, it seems to be a bullying tactics of the businessmen group.
I will confess, that I wouldn't know what I would have done were I in their situation. However, theoretically at least, I would opt for an engine replacement AT FACTORY and some additional compensation.
The car in question has an engine which has been used in India since long. No such engine failures have been reported (at least in the media). The same engine is shared with the other cars as well. Hence, it is safe to assume that this particular incident is a one off case.
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Originally Posted by S2!!! It is at times like these when the Japanese and even Koreans for that matter, carve an even deeper impression of reliability in the minds of the customers, all at the expense of Ze Germans. |
If you think that the japanese or korean manufacturers would have replaced the entire car, then I will say only one thing: "lets agree to disagree". None, not even the premium ones will offer an entire car to be replaced. Most manufacturers offer a part replacement. If you think that the premium manufacturers should go a step further, then that is a matter of another debate. It must be discussed in another thread. Reality is, it is not followed (even in the western countries).
Ultimately, as I said before, the premium car manufacturers sell because of brand pull more than anything else. They will behave like any luxury goods manufacturer. This is true not only here, but for the entire world.
Maybe, they act better in other countries. But that has more to do with the ethics and laws of the people.
The heartburn is always going to be more in case of the germans since for most people, it is their dream to own such cars. Hence, in almost all instances the anger is lot more (and to an extent justified as well). Hence, all these stories.
If you were to look objectively, from a businessman's angle, you'll see that they (as in the german manufacturers) are no different than the rest of the crowd.
Thanks,
Simple_car